Manager iGaming Operations & Personalization

• Define and execute the strategy for personalized player experiences across our Casino and Golden Nugget brands delivering the right games and content to the right customers at the right time.
• Own the performance of the on-site player journey by establishing key performance indicators and continuously optimizing engagement revenue retention and customer satisfaction.
• Develop and evolve merchandising strategies using customer segmentation game preferences betting behaviors denomination preferences and lifecycle insights to create highly relevant player experiences.
• Partner with the Product Data Science Analytics Engineering and Revenue Operations teams to shape the roadmap prioritize initiatives and launch new customer experiences.
• Lead a rigorous experimentation strategy by identifying opportunities designing and evaluating A/B tests and scaling successful experiences across the business.
• Collaborate with the Sportsbook Predictions Lottery and other cross-functional teams to create seamless cross-platform customer experiences that strengthen engagement across our ecosystem.
• Partner with the Game Operations Slot Operations and Live Dealer Teams to optimize game merchandising content placement and betting denomination strategies.
• Shape the future of the casino experience by bringing new capabilities to market evolving beta experiences into personalized features such as Search Filters Video Reels and other customer-facing innovations.

• Bachelor's degree in Business Economics Marketing Data Science Engineering or a related field.
• At least 5 years of experience in iGaming online gaming or another digital consumer business with a strong understanding of casino operations lobby strategy and customer engagement.
• Proven experience developing personalization merchandising or customer experience strategies that drive measurable business outcomes.
• Strong analytical and strategic problem-solving skills with experience using customer insights experimentation and data to inform decisions.
• Experience partnering across Product Analytics Data Science Engineering and Operations teams to deliver complex cross-functional initiatives.
• Excellent communication and stakeholder management skills with the ability to influence priorities align teams and drive execution in a fast-paced environment.

What We Do

It's simple at DraftKings we believe life is more fun when you're in on the action. For that reason we’re committed to responsibly creating the world’s favorite games and betting experiences. We’re developing the most innovative and entertaining real money products and offers; to forever transform how people experience sports; to be a fully vertically integrated sports betting operator. It's our ultimate goal to build the best most trusted and most customer-centric destination for our players. We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets developing cutting-edge products and shaping the future of responsible gaming.

Why Work With Us

Here “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth help us win as a team and create unforgettable moments for our customers. Ready to own what’s next?

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