Manager Mobile UA

2K’s Cat Daddy studio based in Kirkland Washington was started 25+ years ago by industry veterans and is now a wholly owned subsidiary of Take-Two Interactive within the 2K Label. The studio is a fun dedicated family of incredibly hardworking game developers. We have shipped games on almost every genre and platform with a current focus on mobile games.

What We Need:

We are looking for a passionate and self-motivated Mobile User Acquisition Manager to join our Mobile Marketing Team. Reporting to the Senior Manager Mobile User Acquisition this role will work with a number of stakeholders to grow our existing mobile games as well as supporting future titles. This position will emphasize game-specific audience creative and optimization strategies. You will be responsible for the execution of these strategies as well as sharing the findings and next steps to cross-functional teams. 

The role is inherently collaborative. Key departments that the role will interact with are: Product PMM Creative and Analytics teams. The role requires clear communication of complex strategies in a visual and accessible manner. This requires you to work onsite in the Cat Daddy studio location in Kirkland WA. 
What You Will Do:

• Development and implementation of world-class new user acquisition and retargeting strategies.
• Build run monitor test and optimize campaigns (e.g. social search DSP etc) to increase performance.
• Be proficient in current and future mobile advertising trends including proactively introducing new advertising channels purposefully testing new optimization methods advocating for new ad formats and having a growth hack mentality.
• Take ownership of creative testing from concept to completion. Drive performance marketing creative strategy establish A/B testing framework. 
• Monitor & measure creative performance to evaluate how UA optimizations and changes influence results.
• Identify areas of improvement by analyzing performance convert data into actionable insights.
• Test and define a strategy for channel-specific creatives.
• Proactively introduce new technology for automation and operational efficiency.
• Cultivate business relationships with ad partners and unlock alpha/beta testing opportunities.

You have an analytical mind with an ability to distill complex projects into actionable items. Clarity of thought is a requirement. You should have a comprehensive view of the entire user journey and the impact of interventions at various stages. You should be a creative problem solver and self-starter with passion and enthusiasm for consistently getting results. 

• Proven experience in mobile user acquisition.
• Consistent record of successfully managing and scaling UA retargeting and creative strategies.
• Strong problem solver who thinks strategically. Able to breakdown and prioritize problems assess opportunity areas develop big ideas and priorities and mobilize teams and resources to move the business forward. 
• Deep understanding on funnel and conversion metrics. Requires experience working in a metrics-based environment.
• Experience in data collection analysis and reporting from multiple sources.
• Understanding of UA and creative dashboards from different platforms.
• Proven experience building processes and exit targets for creative testing at high velocity (~50 new creatives per month).
• Advanced Microsoft Excel or Google Spreadsheet skills
• A passion for games is a bonus!
  

At Cat Daddy we believe diversity of experience is fundamental to crafting accessible and fun gaming experiences for *all* of our players. We encourage everyone to consider being a part of our team.

We are an equal opportunity employer. We do not discriminate on the basis of race religion color national origin sex gender gender expression sexual orientation age marital status veteran status or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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The pay range for this position in Washington at the start of employment is expected to be between $100200 and $148320 per Year. However base pay offered is based on market location and may vary further depending on individualized factors for job candidates such as job-related knowledge skills experience and other objective business considerations. Subject to those same considerations the total compensation package for employees in regular roles may also include other elements including a bonus and/or equity awards in addition to a full range of medical financial and/or other benefits provided that temporary or intern roles will not be eligible for many of these payments or benefits. Details of participation in compensation and benefit plans (if applicable) will be provided if an employee receives an offer of employment. If hired employee will be in an ~at-will position~ and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time including for reasons related to individual performance company or individual department/team performance and market factors.
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What We Do

2K is headquartered in Novato California and is a wholly owned label of Take-Two Interactive Software Inc. (NASDAQ: TTWO). Founded in 2005 2K Games is a global video game company publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms include Visual Concepts Firaxis Hangar 13 CatDaddy Cloud Chamber 31st Union and HB Studios. Our portfolio of titles is expanding due to our global strategic plan building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres including sports shooters action role-playing strategy casual and family entertainment. Our team of engineers marketers artists writers data scientists producers thinkers and doers are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K 2K PGA Battleborn BioShock Borderlands The Quarry The Darkness Mafia Sid Meier’s Civilization Marvel’s Midnight Suns WWE 2K and XCOM. At 2K we pride ourselves on creating an inclusive work environment which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K we encourage you to apply!

Why Work With Us

We pride ourselves on creating an inclusive work environment which means encouraging our teams to Come as You Are and do your best work! We push ourselves creatively to do the best work of our careers. We’re direct open and you’ll probably meet some new best friends – along with their dogs – sitting nearby. In short it’s kinda awesome.

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