Manager Player Connections Paid

2K is headquartered in Novato California and is a wholly owned label of Take-Two Interactive Software Inc. (NASDAQ: TTWO). Founded in 2005 2K Games is a global video game company publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms include Visual Concepts Firaxis Hangar 13 CatDaddy Cloud Chamber 31st Union HB Studios and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres including sports shooters action role-playing strategy casual and family entertainment. Our team of engineers marketers artists writers data scientists producers thinkers and doers are the professional publishing stewards of 2K’s portfolio currently includes several AAA sports and entertainment brands including global powerhouse NBA®️ 2K renowned BioShock®️ Borderlands®️ Mafia Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises TopSpin 2K25 as well as the critically and commercially acclaimed PGA TOUR®️ 2K.

At 2K we pride ourselves on creating an inclusive work environment which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K we encourage you to apply!

2K is seeking a highly skilled and execution-oriented Manager Paid – Player Connections to join the Player Connections Planning team based out of our Novato office. This role directly addresses a critical capability gap on our team: holistic media planning across both RTB (Real-Time Bidding) and Direct IO combined with the ability to translate complex data sets—including GWI MRI Nielsen and Pathmatics—into clear actionable recommendations for our Business Units (BUs). The Manager will operate autonomously as a senior lead within the team owning the end-to-end development and optimization of US & Global paid media strategies while serving as the primary connector back to BU stakeholders. A critical component of this role is the hands-on execution and oversight of in-house media channels including major platforms such as Meta and Google as well as the activation of 1st party data. This position requires a candidate who can build actionable media briefs for agency partners manage cross-functional agency integration and drive data-grounded recommendations that optimize high-value spend across both agency-led and in-house channels.

Media Planning & Strategy Development

• Lead the development of strategic paid media plans for the globe ensuring holistic media planning that encompasses both RTB (Real-Time Bidding) and Direct IO (Insertion Order) media—operating autonomously as a senior lead and owning the BU recommendation cycle end-to-end.

• Collaborate with media agencies and in-house execution teams to develop global paid media plans that align with overarching business goals.

• Author clear actionable media briefs for agency partners and internal teams—serving as the strategic lead on cross-functional agency management and integration and providing the guardrails necessary for high-impact execution.

• Ensure all media strategies are grounded in a deep understanding of the region level media industry nuances while considering global brand consistency.

• Determine optimal channel mixes and platform strategies based on campaign objectives and player insights.

In-House Execution & Channel Oversight

• Directly oversee and execute campaigns within in-house media channels with a specific focus on performance and brand uplift eg. Meta and Google platforms.

• Manage the activation and integration of 1st party data into paid media workstreams to drive personalized player connections and improved targeting efficiency.

• Monitor real-time platform health and performance making tactical adjustments to bidding creative rotation and audience segmenting.

• Stay at the forefront of platform updates (Meta Google etc.) to ensure 2K is leveraging the latest alpha/beta features and best practices.

Operational Oversight

• Manage the end-to-end lifecycle of media campaigns from initial plan development through to "live" status.

• Oversee critical executional workstreams including budget management finance processes trafficking spec sheet coordination and campaign reporting.

• Serve as the primary point of contact for day-to-day media operations ensuring all tactics are executed with precision and on schedule.

• Maintain rigorous oversight of media investment ensuring adherence to financial protocols and internal procurement standards.

Data Analysis & Recommendations

• Lead analysis of commercial performance data online/offline performance data and customer insights to derive meaningful BU-ready recommendations—translating complex data sets from tools such as GWI MRI Nielsen and Pathmatics into actionable strategic direction that optimizes high-value spend.

• Deliver clear data-grounded recommendations to Business Units to optimize paid media investment and improve campaign ROI—working autonomously as the lead point of accountability for both agency-managed and in-house channels and ensuring insights flow back to BU stakeholders in a timely actionable format.

• Utilize industry-standard research and planning tools (e.g. GWI MRI Nielsen Pathmatics WARC) to inform audience targeting and media selection.

• Lead campaign reporting workstreams providing stakeholders with transparent and insight-rich performance readouts.

• 5+ years of professional experience in media planning with a demonstrable focus on strategic planning and building media briefs for agency partners across the full media mix.

• Direct experience with hands-on-keyboard execution and oversight of campaigns on platform such as Meta and Google.

• Expert knowledge of holistic media planning principles with specific proficiency in both RTB and Direct IO

• Proven experience in the application and oversight of 1st party data within paid media environments.

• Proficiency with media planning and audience research tools—specifically GWI MRI Nielsen and Pathmatics—with the ability to translate outputs from these

• Proven track record of taking US media campaigns live including hands-on experience with US-specific budget management finance processes trafficking spec sheet coordination and campaign reporting.

• Excellent written and verbal communication skills with proven experience developing actionable media briefs and managing cross-functional agency integration across multiple partners.

• Experience in the video games or entertainment industry.

• Knowledge of global media trends and international planning.

• Experience in a hybrid environment managing both in-house execution and agency partners.

The pay range for this position in California at the start of employment is expected to be between $100200 and $148320 per year. However base pay offered is based on market location and may vary further depending on individualized factors for job candidates such as job-related knowledge skills experience and other objective business considerations. Subject to those same considerations the total compensation package for this position may also include other elements including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular full-time employees are also eligible for a range of benefits at the Company including: medical dental vision and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

As an equal opportunity employer we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform their essential job functions and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing only use 2K.com accounts.

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What We Do

2K is headquartered in Novato California and is a wholly owned label of Take-Two Interactive Software Inc. (NASDAQ: TTWO). Founded in 2005 2K Games is a global video game company publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms include Visual Concepts Firaxis Hangar 13 CatDaddy Cloud Chamber 31st Union and HB Studios. Our portfolio of titles is expanding due to our global strategic plan building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres including sports shooters action role-playing strategy casual and family entertainment. Our team of engineers marketers artists writers data scientists producers thinkers and doers are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K 2K PGA Battleborn BioShock Borderlands The Quarry The Darkness Mafia Sid Meier’s Civilization Marvel’s Midnight Suns WWE 2K and XCOM. At 2K we pride ourselves on creating an inclusive work environment which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K we encourage you to apply!

Why Work With Us

We pride ourselves on creating an inclusive work environment which means encouraging our teams to Come as You Are and do your best work! We push ourselves creatively to do the best work of our careers. We’re direct open and you’ll probably meet some new best friends – along with their dogs – sitting nearby. In short it’s kinda awesome.

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