Manager Social Marketing

Who We Are:

Founded in 2005 2K Games is a global video game company publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms include Visual Concepts Gearbox Firaxis Hangar 13 Cat Daddy Cloud Chamber 31st Union and HB Studios. Our portfolio of titles and platforms is expanding due to our global strategic plan building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres including sports shooters action role-playing strategy casual and family entertainment.
Our team of engineers marketers artists writers data scientists producers problem solvers and doers are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K BioShock Borderlands Tiny Tina’s Wonderlands 2KPGATOUR Mafia Sid Meier’s Civilization WWE 2K WWE2K Supercard The Quarry and XCOM.
At 2K we pride ourselves on creating an inclusive work environment which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all interested applicants to explore our global positions.
2K is headquartered in Novato California and is a wholly owned label of Take-Two Interactive Software Inc. (NASDAQ: TTWO).

What We Need:

2K is looking for a Manager Global Social Marketing to join the Digital Community Marketing team and help develop and execute best-in-class Social Marketing campaigns across the Firaxis portfolio including the Civilization and XCOM franchises. 

Reporting to the Sr. Manager Global Social Marketing support the development of the social marketing vision and strategy for the portfolio and drive the execution of the social campaigns throughout the lifecycle of the franchise projects. The ideal candidate will be a gaming enthusiast with a passion for the Civilization and XCOM franchises with expert knowledge and deep drive for social marketing campaigns that serve player communities.

What You Will Do:

Social Marketing

• Serve as the social marketing expert collaborating with cross-functional teams to prioritize and streamline efforts while managing expectations timelines and needs of the team to execute social marketing workstreams and campaigns.

• Collaborate in the development of our social marketing strategy with the Sr. Manager Global Social Marketing.

• Develop and execute social marketing campaigns from audience insights that align with our identified target audiences.

• Develop social engagement and growth performance metrics providing in-depth performance analysis and consistent reporting on campaign performance channel engagement and player sentiment.

• Steer creative ideation and social content development needed to launch best-in-class campaigns.

Collaboration and Communication

• Collaborate with cross-functional publishing partners (Brand Marketing Community Management Creator/Influencer Marketing Product Management Insights & Analytics) in defining social marketing strategies and campaigns.

• Regularly partner present and report to key stakeholders on social marketing strategies plans findings results and recommendations that influence product and marketing roadmaps in service of our players.

What Will Make You a Great Fit: 

You will develop and implement platform-specific global social marketing strategies to increase our presence across social channels increase cultural relevance for our game & brand and promote positive sentiment and growth for our player communities.

Must have strong cross-functional collaboration and project management skills. Proactivity excellent communication skills and the ability to navigate ambiguity are crucial for success in this strategic and hands-on role. 

• A proven track record (4-6+ years) as a Global Social Marketing leader in live service games.

• An expert in social marketing skilled at crafting integrated social marketing strategies across channels and touchpoints.

• Deep understanding of community & social media platform nuances globally (especially Twitch YouTube Discord TikTok Reddit Steam and other gaming platforms).

• Strong knowledge and proficiency with social marketing and reporting tools with a keen sense of what why and how metrics need to be delivered on.

• Excellent written and interpersonal communication skills with the ability to build long-term relationships with internal and external stakeholders.

• Powerful presentation skills with the ability to create compelling presentations to support strategy and thinking as well as present to both peers reports and company leadership.

• Strong team management skills and cross-functional leadership competency with an understanding of a matrixed organization and how to navigate.

• A strong leader who can make critical decisions quickly while taking a measured approach to risk and be willing to have the hard conversations when needed.

• Flexibility and the ability to pivot directions when needed.

• Good taste in content and an eye for which social marketing approaches will move the needle.

• Extensive knowledge of a wide array of gaming genres and communities.

As an equal opportunity employer we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform their essential job functions and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing only use 2K.com accounts.

The pay range for this position in California at the start of employment is expected to be between $100200 and $148320 Year. However base pay offered is based on market location and may vary further depending on individualized factors for job candidates such as job-related knowledge skills experience and other objective business considerations. Subject to those same considerations the total compensation package for this position may also include other elements including a bonus and/or equity awards in addition to a full range of medical financial and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired employee will be in an 'at-will position' and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time including for reasons related to individual performance company or individual department/team performance and market factors.

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What We Do

2K is headquartered in Novato California and is a wholly owned label of Take-Two Interactive Software Inc. (NASDAQ: TTWO). Founded in 2005 2K Games is a global video game company publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms include Visual Concepts Firaxis Hangar 13 CatDaddy Cloud Chamber 31st Union and HB Studios. Our portfolio of titles is expanding due to our global strategic plan building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres including sports shooters action role-playing strategy casual and family entertainment. Our team of engineers marketers artists writers data scientists producers thinkers and doers are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K 2K PGA Battleborn BioShock Borderlands The Quarry The Darkness Mafia Sid Meier’s Civilization Marvel’s Midnight Suns WWE 2K and XCOM. At 2K we pride ourselves on creating an inclusive work environment which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K we encourage you to apply!

Why Work With Us

We pride ourselves on creating an inclusive work environment which means encouraging our teams to Come as You Are and do your best work! We push ourselves creatively to do the best work of our careers. We’re direct open and you’ll probably meet some new best friends – along with their dogs – sitting nearby. In short it’s kinda awesome.

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