MassMutual

Marketing Analytics Consultant

Reposted 7 Hours Ago

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Springfield MA USA

Hybrid

103K-135K Annually

Mid level

Big Data • Fintech • Information Technology • Insurance • Financial Services

We help people secure their future and protect the ones they love.

The Role

As a Marketing Analytics Consultant you'll analyze marketing campaign performance develop measurement frameworks create interactive reports and present insights to drive strategy and growth.

Summary Generated by Built In

The Team
This position is part of the Distribution Channel Marketing Analytics teams sitting within the marketing analytics group which is responsible for marketing measurement and analysis to drive marketing strategy. We seek to do this in a high-caliber team. Culturally we look for individuals that challenge each other openly regardless of level or role on the team and focus on data-driven analysis and decision making. The team fills a critical role for the organization and the work you will be doing will directly impact marketing strategy.
The Impact:
As a Marketing Analytics Consultant you will be responsible for but not limited to:

Measure and analyze marketing campaign performance while driving insights and optimization recommendations
Build and establish measurement frameworks that translate campaign performance into quantifiable business impact
Translate complex business questions into problems that can be solved through data to drive growth and profitability
Build and enhance interactive reports to empower business stakeholders
Utilize industry best practices to visualize data in a way that allows quick and easy insight
Deliver concise clear and actionable presentations to decision-makers
Communicate data in a storytelling format engaging your audience and imploring them to act
Collaborate with sales & distribution partners on analytics projects to identify growth opportunities and drive activity

Minimum Qualifications:

Bachelor's degree
4+ years of analytics experience
1+ year of hands-on experience with SQL (including writing complex queries) R Alteryx or similar tools
3+ years of experience developing in Tableau or other similar data visualization tools

The Ideal Qualifications

3+ years of financial services experience
Familiarity and experience with B2B distribution
Experience with marketing measurement strategies & ROI calculations
Experienced in web data analytics and measurement
Fast learner and a strong problem solver; ability to operate in a fast-paced environment
Ability to build and maintain strong working relationships with business stakeholders and across cross-functional work groups
Strong written & oral communication and collaboration skills that enable clear and concise communication tailored to various audience levels

What to Expect as Part of MassMutual and the Team

Regular meetings with the Marketing Analytics and Customer Insights team
Focused one-on-one meetings with your manager
Networking opportunities including access to Asian Hispanic/Latinx African American women LGBTQIA+ veteran and disability-focused Business Resource Groups
Access to learning content on Degreed and other informational platforms
Your ethics and integrity will be valued by a company with a strong and stable ethical business with industry leading pay and benefits

#LI-RS1
MassMutual is an equal employment opportunity employer. We welcome all persons to apply.
If you need an accommodation to complete the application process please contact us and share the specifics of the assistance you need.
California residents: For detailed information about your rights under the California Consumer Privacy Act (CCPA) please visit our California Consumer Privacy Act Disclosures page.
Salary Range: $102500-$134500

Top Skills

Alteryx

SQL

Tableau

What the Team is Saying

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The Company

HQ: Springfield MA

6000 Employees

Year Founded: 1851

What We Do

Since 1851 MassMutual’s commitment has always been to help people protect their families support their communities and help one another. This is why we want to inspire people to Live Mutual. We’re people helping people. Together we’re stronger.

Why Work With Us

MassMutual has the financial security and stability of a 170+ year old company with the culture and energy of a startup. We work every day with the customer front of mind to build the best digital experience in the industry.

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Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We believe in capitalizing on the best of being together in our offices as well as personal flexibility. Our workplace philosophy puts office collaboration first combined with flexibility to work remotely.

Typical time on-site: 3 days a week