Marketing Designer

Who is Flock?

Flock Safety provides the first public safety operating system that empowers private communities and law enforcement to work together to eliminate crime. We are committed to protecting human privacy and mitigating bias in policing with the development of best-in-class technology rooted in ethical design, which unites civilians and public servants in pursuit of a safer, more equitable society. 

Our Safety-as-a-Service approach includes affordable devices powered by LTE and solar that can be installed anywhere.  Our technology detects and captures objective details, decodes evidence in real-time and delivers investigative leads into the hands of those who matter. 

While safety is a serious business, we are a supportive team that is optimizing the remote experience to create strong and fun relationships even when we are physically apart. Our flock of hard-working employees thrive in a positive and inclusive environment, where a bias towards action is rewarded. Flock Safety is headquartered in Atlanta and operates nationwide. We have raised over $380M in venture capital including a recent Series E round led by Tiger Global.  Now surpassing a 3B valuation, Flock is scaling intentionally and seeking the best and brightest to help us meet our goal of reducing crime in the United States by 25% in the next three years.

Additional Information

• How To Succeed at Flock Video 
• Flock’s Series E Announcement 
• How We Stop Crime and Protect Privacy 
• Flock’s Framework 
• Ethics Center

The Role

As our marketing footprint grows, we have an ever-expanding set of campaigns, assets, webpages, and other marketing collateral that needs timely support to be created. The Marketing Designer role will specifically focus on FlockSafety.com; manage the product photography library to ensure we always have the latest items to support campaigns; create long-form content; create marketing campaign assets; support a video component library; and any other marketing support needs that may arise in support of the business. By adding a Marketing Designer to the team, we’ll be prepared to best support all requests that flow through to the Brand, Content and Design team from across the organization. 

The Skillset 

• 5+ years of visual design experience
• Advanced Webflow design experience
• Expert-level experience in Adobe Creative Suite 
• Expert-level experience in Figma 
• A compelling portfolio of relevant design work across websites, branded content, digital marketing campaigns, product photography, and content marketing 
• A strong understanding of typography, composition, color, layout, design thinking, and how this correlates to brand and content strategy
• Experience in animation or motion graphics is a plus but not required
• A high-level of comfort working in a fast-paced, ever-evolving startup environment 
• A sense of urgency and are not afraid to take risks
• A shared passion in our mission to eliminate crime

Feeling uneasy that you haven’t ticked every box? That’s okay; we’ve felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day.

90 Days at Flock

We are a results-oriented culture and believe job descriptions are a thing of the past. We prescribe to 90 day plans and believe that good days, lead to good weeks, which lead to good months. This serves as a preview of the 90 day plan you will receive if you were to be hired as a Marketing Designer at Flock Safety. 

The First 30 Days

• At the end of 30 days, you have established the workflow for designing content on FlockSafety.com.
• Establish intake process for newly requested pages, updates and edits.
• Audit and review the site and fix any visual discrepancies or places for improvement. 
• Establish new templates in Webflow to create visually dynamic content.

The First 60 Days 

• At the end of 60 Days, our website design strategy should be established and now we should be operating to said strategy.  You should have a clear plan on supporting marketing campaigns, content marketing, product photography and video components alongside the website duties.

90 Days & Beyond 

• At the end of 90 Days, you are rolling.  You have ensured that Flock has the process, templates, and workflow in place to create on-brand content from design to publication on FlockSafety.com. You are leading design projects as assigned with oversight from the Director, Brand & Content. 
• Guide the project management of design with precision and poise
• Act as the in-house expert for all things Webflow and provide feedback and guidance on webflow design questions 
• Proactively advise on new page ideas and designs for upcoming projects
• Maintain a clean and easy-to-navigate product photography library
• Advise on how to keep FlockSafety.com brand fresh, relevant, consistent and top-of-mind for all customers, stakeholders and potential employees
• Support Product Launch efforts with any website-related and campaigns needs

What a typical week may look like

• 35% Webflow Content Production: Supporting the company by creating experiences and pages on FlockSafety.com to support business and marketing objectives
• 35% Flagship Content Support: Supporting the company by creating innovative and thoughtfully-designed flagship content pieces for use across digital platforms
• 20% Marketing Campaign Support: Supporting Marketing and cross-functional partners with visual design expertise and innovation through brainstorm, ideation and execution of final design assets
• 5% Video Component Creation: Support video creation with an ever-evolving template library of animations, graphics and visual options
• 5% Product Photography: Supporting Marketing and cross-functional partners with visual direction, maintenance and leadership on product photography shoots and needs

The Interview Process 

We want our interview process to be a true reflection of our culture: transparent and collaborative. Throughout the interview process, your recruiter will guide you through the next steps and ensure you feel prepared every step of the way. 

1. Our First Chat: During this first conversation, you’ll meet with a recruiter to chat through your background, what you could bring to Flock, what you are looking for in your next role, and who we are. 
2. The Hiring Manager Interview: You will meet with your potential future boss to really dive into the role, the team, expectations, and what success means at Flock. This is your chance to really nerd out with someone in your field. 
3. The Technical Assessment: Our technical assessments seek to test the hard skills required to do the job. Engineers may find themselves in coding interviews or architecture discussions, sales roles may present mock discovery calls, and leadership roles may craft 90 day plans. Your recruiter will inform you of which assessment you will be assigned and ensure you are fully prepared for your big day. 
4. The Panel: Learn more about the team, responsibilities, and workflows. You should be prepared to speak about past projects, how you collaborate and communicate with others, and how you live our values. Depending on the team and role you are interviewing for, you may meet with several teammates as well as cross-functional partners. 
5. The Executive Review: A chance to meet an executive in your function and view Flock from a different lens. Be prepared to ask well-thought-out questions about the company, culture, and more. 

The Perks

💰Salary & Equity: In this role, you’ll receive a starting salary of $80,000 – $105,000 as well as stock options

🌴Use what you need PTO: We seriously mean it, plus 11 company holidays and your birthday off!

⚕️Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match. 

👪Family Leave: We provide 16 weeks of 100% paid leave for primary caregivers and 12 weeks of 100% paid leave for secondary caregivers. 

🍼Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. We will reimburse $10,000 a year for adoption, surrogacy, or infertility.

🧠Mental Health: All employees receive an annual subscription to Headspace

💖Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support 

💸Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions. 

💻WFH Stipend: $150 per month to cover the costs of working from home.

📚L&D Stipend: $250 per year to use on Audible, Calm, Masterclass, Duolingo, Grammarly and so much more.

🏠Home Office Stipend: A one-time $750 to help you create your dream office.

🏢Coworking Space: If you’re not local to our ATL HQ, we’ll provide $250 a month to get you set up with an All Access Membership to WeWork (or a local coworking space in your area).

🐾Pet Insurance: We’ve partnered with Pumpkin to provide insurance for our employee’s fur babies. 

Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together.

If you need assistance or an accommodation due to a disability, please email us at [email protected]. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process.