Marketing Director - Life Sciences

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Director - Life Sciences based in Canada.

This is a strategic leadership opportunity for an experienced marketing professional with a strong background in the Life Sciences industry. You will lead global marketing initiatives that strengthen brand positioning, accelerate demand generation, and support long-term business growth. Working closely with executive leadership and cross-functional teams, you will shape integrated marketing strategies across digital channels, communications, thought leadership, and AI-powered marketing technologies. The role combines strategic vision with hands-on execution, offering the opportunity to influence market presence and customer engagement on a global scale. If you are passionate about translating complex scientific concepts into compelling marketing campaigns and driving measurable business impact, this role offers an exciting opportunity in a collaborative, innovation-driven environment.

• Develop and execute comprehensive global marketing strategies aligned with business objectives, brand positioning, and growth priorities within the Life Sciences sector.
• Partner with executive leadership, sales, operations, and cross-functional teams to strengthen brand awareness, thought leadership, and pipeline generation.
• Lead integrated marketing initiatives spanning digital marketing, website optimization, SEO/SEM, social media, demand generation, and multi-channel content marketing.
• Translate complex scientific and technical concepts into clear, compelling, and audience-focused messaging while maintaining scientific accuracy and brand consistency.
• Oversee external communications, including media relations, industry events, conferences, sponsorships, speaking engagements, and strategic partnerships to enhance market visibility.
• Leverage analytics, reporting tools, CRM platforms, marketing automation, and AI-enabled technologies to optimize campaign performance, personalization, and marketing efficiency.
• Monitor marketing performance metrics and recommend data-driven improvements to maximize return on investment and business impact.
• Influence marketing priorities, budget allocation, vendor relationships, and strategic initiatives that support long-term organizational growth.

Requirements:

• Bachelor's degree in Marketing, Life Sciences, Business, Communications, or a related discipline; an MBA, MSc, PhD, or other advanced degree is preferred.
• 8–12+ years of progressive marketing leadership experience within Life Sciences, biotechnology, pharmaceuticals, healthcare, medical communications, or a related industry.
• Proven success leading brand strategy, digital marketing, communications, and demand generation initiatives.
• Strong strategic planning, project management, and execution capabilities with a results-driven mindset.
• Excellent written and verbal communication skills with exceptional storytelling and content development abilities.
• Demonstrated expertise in digital marketing, social media strategy, SEO/SEM, and integrated campaign management.
• Experience using CRM systems, marketing automation platforms, analytics tools, and AI-powered marketing technologies.
• Strong analytical skills with the ability to interpret marketing data and optimize campaign performance.
• Experience supporting global marketing initiatives and collaborating with cross-regional teams.
• Willingness to travel approximately 15–25% based on conferences, client meetings, and business needs.

Benefits:

• Competitive annual salary ranging from CAD $151,000 to $194,000.
• Fully remote opportunity based in Canada.
• Opportunity to lead global marketing initiatives within the Life Sciences sector.
• High-impact leadership role with significant influence on business growth and brand strategy.
• Exposure to innovative AI-powered marketing technologies and digital transformation initiatives.
• Collaborative cross-functional environment with executive-level visibility.
• Opportunity for professional growth while working on global campaigns and industry-leading projects.