Marketing Operations Specialist

HCSS

Marketing Operations Specialist

Reposted Yesterday

Hiring Remotely in USA

Remote or Hybrid

Junior

Software

Empowering Construction Through Innovative Software

The Role

As a Marketing Operations Specialist you will analyze marketing data develop automated reporting frameworks and support the optimization of marketing automation collaborating with sales to ensure reliable data for decision-making.

Summary Generated by Built In

We are HCSS. For the last 40 years we have been developing software to help construction companies streamline their operations. Based in Sugar Land TX our mission is helping customers achieve excellence through our proven customer-centric end-to-end solutions and exceptionally helpful service while providing a great life for our employees. With this mission at the core of everything we do HCSS is a pioneer and leader in the construction software space and a consistently recognized employer. We have earned Best Companies to Work for in Texas honors for 18 consecutive years and have been named a USA Today Top Workplace. HCSS has also been recognized by Built In as a Best Place to Work in Greater Houston and by Construction Executive for our technology innovation reflecting our strong culture industry leadership and commitment to excellence.

WHO WE NEED:

The Marketing Operations Specialist is the backbone of our marketing engine. You will manage the technical infrastructure that enables our team to scale with a dual focus on automation excellence and advanced marketing analytics. You won’t just build campaigns; you will measure their success optimize the lead lifecycle and ensure our data tells a clear story about marketing’s impact on the bottom line.

Qualifications:

Education: Bachelor’s degree in Marketing Business Analytics or a related field
Experience: 2–4 years of experience managing marketing technology (Marketo Engage preferred) and CRM systems (Salesforce preferred)
Technical Savvy: Proficiency in data visualization tools (e.g. Tableau PowerBI or Salesforce Reports) and advanced Excel/Google Sheets skills
Strategic Mindset: Deep understanding of lead lifecycle management attribution models and the marketing-to-sales funnel
Precision: Exceptional attention to detail with a "test-everything" mentality
Identify trends and data gaps across our tech stack proactively bringing actionable insights to marketing leadership

Role Responsibilities:

Marketing automation program support

Build and maintain marketing programs and campaigns in Marketo including emails nurture tracks and form/landing page assets.
Support campaign operations and execution across the buyer journey (awareness to conversion).
Assist in implementing lead scoring routing and segmentation strategies.
Partner with stakeholders to ensure programs align with campaign goals and audience targeting.

Cross-functional collaboration

Working with teams across marketing and sales you’ll provide campaign updates share results and support initiatives that span multiple departments. Your role will involve ensuring that everyone has the information they need to act quickly and make data-informed decisions ultimately helping marketing efforts have a greater impact on the pipeline.
Work closely with Demand Generation Content and Sales teams to support campaigns.
Provide updates on campaign progress and share results with stakeholders.
Monitor lead flow and troubleshoot issues related to sync errors or data discrepancies.

Systems support and data quality

Monitor lead flow to identify and troubleshoot sync errors or data discrepancies.
Follow data quality best practices to ensure accurate routing segmentation and reporting.
Help manage the integration between Marketo and Salesforce.
Monitor lead and data flow daily to quickly flag troubleshoot and resolve any sync errors or data discrepancies.
Follow best practices to keep marketing data clean and accurate.

Marketing analytics and performance reporting

Serve as the primary source of truth for marketing performance. You will transform raw data into actionable insights.
Dashboard Development: Build and maintain marketing dashboards that track KPIs including MQL-to-SQL conversion rates cost per acquisition (CPA) and pipeline influence.
Campaign Attribution: Implement and manage attribution models to help the team understand which channels (Organic Paid Social) are driving the highest ROI.
A/B Testing & Optimization: Design and analyze experiments for email and landing page performance providing recommendations to stakeholders based on statistical significance.
Ad-hoc reporting

Travel Requirements:

If fully remote office visits required once a quarter at minimum for planning/event-based meetings

BENEFITS & PERKS:

Part of our mission is to provide a great life for our employees. We believe that when our people are happy they do their best work. Some of the benefits and perks we offer include:

Flexibility to work Remotely
Medical dental and vision coverage with company-paid and employee-paid options
Paid holidays sick days and personal time off
Employee Resource Groups (ERGs) that foster connection and inclusion
On-site amenities including a covered basketball court soccer field track pickleball/tennis courts gym etc.
Dog-friendly campus and WiFi-accessible courtyards
401(k) with a 5% company match
Coverage for employee professional development and wellness
And more!

Skills Required

Bachelor's degree in Marketing Business Analytics or a related field
2-4 years of experience working with Marketo and Salesforce
Solid understanding of data quality best practices and lead routing rules
Excellent ability to share complex data and campaign updates
Data-driven mindset with interest in campaign performance and optimization

What the Team is Saying

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The Company

HQ: Sugar Land TX

589 Employees

Year Founded: 1986

What We Do

Since 1986 HCSS been developing software to help construction companies streamline their operations. Today HCSS is recognized as a pioneer and leader in the market serving thousands of construction companies across the nation. Year after year they continue to innovate refine and expand their products as the industry evolves. HCSS' mission is to help customers dramatically improve their business through innovative high-quality software and exceptionally helpful service while providing a great life for employees.

Why Work With Us

At HCSS we prioritize people—empowering both our customers and employees to achieve excellence. We promote from within provide continuous professional growth and embrace challenges as learning opportunities. Join us to build a meaningful career while delivering exceptional solutions and service.