Marketing Specialist, Americas

About BeyondTrust

BeyondTrust is the worldwide leader in intelligent identity and access security, empowering organizations to protect identities, stop threats, and deliver dynamic access to empower and secure a work-from-anywhere world. Our integrated products and platform offer the industry's most advanced privileged access management (PAM) solution, enabling organizations to quickly shrink their attack surface across traditional, cloud, and hybrid environments. 
Learn more at www.beyondtrust.com. 

Job Summary

The BeyondTrust Marketing Specialist, Americas is responsible for supporting the development of pipeline, enabling sales, and acting as the marketing liaison across the Americas regions. They will also own and manage specific cross-regional events and campaigns. This role manages and executes marketing programs for new prospects and current customers, including physical and virtual events and targeted marketing campaigns. This individual needs to be detail-oriented, highly organized, and capable of devising and managing logistics in the high-velocity sales and marketing environment of a growing technology company

What you will do:

• Deliver relevant events to maximize pipeline development and build brand awareness.
• Execute demand generation campaigns and webinars to create sales pipeline.
• Support the digital marketing team to enhance BeyondTrust’s regional online presence, search engine marketing, and online lead generation programs.
• Book internal resources to staff events and organize travel and accommodation specifics
• Select and book catering companies, restaurants, etc., for customer and executive events
• Schedule speakers, vendors, and participants for physical and virtual events
• Ship promotional materials, booth giveaways, supplies, etc.
• Attend events as needed as a customer-facing representative or to evaluate future sponsorship opportunities
• Manage pre-event invitations, RSVP lists, and post-event follow-ups
• Prepare and present pre-event briefings and post-event summaries/reports for Sales
• Coordinate event logistics, including registration and attendee tracking, presentation and materials support, and internal pre-and post-event evaluations
• Make spending decisions, track payment requests, invoices, and expense reports
• Negotiate vendor contracts and supervise vendors in their delivery
• Ensure that all campaign lead details are received and quickly entered into our CRM system for sales follow-up
• Research competition, future event opportunity evaluation, and continual event process streamlining
• Develop and manage regional and cross-regional email and direct mail campaigns

Who are you?

• 3+ years experience in B2B Marketing
• Experience managing outbound campaigns and events, developing reports and metrics
• Strong project management and organizational skills
• Excellent verbal and written communications skills
• Excellent relational skills with both external customers and internal employees including sales.
• Able to effectively multitask and prioritize.
• Working knowledge of CRM and CMS systems.
• Proficient with MS Word, Excel, Outlook, PowerPoint, and Internet research
• Tenacious problem solver
• Self-motivated, confident, energetic, and creative
• Professional demeanor at all times
• Support and adhere to BeyondTrust’s Core Values

BeyondTrust is an EEO/AA/Disability/Vets Employer and an equal opportunity employer, offering a competitive salary with excellent benefits. We welcome all candidate applications who meet the minimum qualifications listed above.

What truly makes BeyondTrust special are the people – people who keep the culture strong and make working here exciting, rewarding, and ultimately fun!

Search @beyondtrust and #beyondtrustlife on Twitter and LinkedIn to find out more.