Marketing Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Specialist based in Canada.

This role sits at the intersection of campaign execution, content marketing, and marketing operations within a fast-paced B2B SaaS environment focused on AI-driven customer experience solutions. You will play a key role in bringing multi-channel marketing programs to life, ensuring consistent execution across email, web, social, and account-based marketing initiatives. Working closely with a collaborative marketing team, you will help operationalize campaigns, optimize engagement, and support pipeline generation efforts. The environment is highly dynamic and data-driven, with a strong emphasis on experimentation, performance tracking, and continuous improvement. You will contribute to both strategic initiatives and day-to-day execution, ensuring marketing programs are delivered on time and at a high standard. This role is ideal for someone who enjoys blending creativity with operational precision in a high-growth technology setting.

You will be responsible for executing and supporting integrated marketing programs across multiple digital channels to drive engagement and pipeline growth.

• Execute and monitor multi-channel marketing campaigns across email, web, social, and digital platforms
• Build and manage campaign workflows, nurture sequences, and automation using marketing tools and templates
• Track and analyze campaign performance metrics such as open rates, click-through rates, and engagement data
• Support account-based marketing initiatives by creating personalized content and executing targeted campaigns
• Manage content distribution and ensure consistent messaging across all marketing channels
• Maintain and update content calendars aligned with campaign timelines and business objectives
• Assist in content editing and optimization for SEO and performance improvements
• Support marketing events, webinars, and promotional activities from planning to execution
• Ensure brand consistency across all marketing materials and customer-facing content
• Collaborate with cross-functional teams including Sales and Marketing to ensure alignment on campaigns

Requirements

You bring hands-on marketing experience with a strong focus on campaign execution, digital marketing, and marketing operations in a B2B environment.

• 2+ years of experience in marketing, demand generation, or marketing operations, preferably in B2B SaaS
• Experience executing multi-channel campaigns across email, web, and social platforms
• Hands-on experience with marketing automation tools such as HubSpot or Salesforce CRM systems
• Strong writing, editing, and content creation skills with attention to detail
• Familiarity with content marketing, SEO principles, and digital engagement strategies
• Experience supporting or executing account-based marketing (ABM) initiatives is a plus
• Ability to analyze marketing performance data and identify optimization opportunities
• Strong communication and collaboration skills across cross-functional teams
• Highly organized, proactive, and comfortable working in a fast-paced environment
• Interest in AI, SaaS, and modern marketing technologies is an advantage

Benefits

• Competitive compensation package aligned with experience and impact
• Remote-first working model with flexibility and autonomy
• Tech, learning, and development stipend for courses, conferences, and resources
• Comprehensive health and wellness support, including mental and physical well-being programs
• Unlimited or flexible vacation policy depending on employment structure
• Equity participation in a fast-growing AI-driven company (for eligible roles)
• Regular team offsites and virtual collaboration opportunities
• Strong culture of ownership, learning, and continuous improvement