North America Product Marketing Manager, SMB Advertising

Responsibilities

Team introduction:
TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience and drive real business results. From setting regional product GTM strategy to designing scaled sales and service delivery programs or uncovering advertiser painpoints to influence the next iteration of our best-in-class advertising products, our SMB Product Marketing team combines both strategic & operational expertise with customer centricity.

About the Role:
The TikTok SMB advertising team is seeking an experienced product marketing professional with a background in media & advertising to 1. lead go-to-market strategy & operation of our advertising solutions and drive product adoption across our diverse SMB advertiser segments and 2. capture advertiser painpoints to influence the roadmap & next wave of our advertising product suite. As part of the SMB Product Marketing team, this role involves close collaboration with multiple in-market Sales & Agency teams, global Product Marketing & Product Management, Business marketing, and Operations teams in a fast paced and high-growth environment. An ability to self-motivate, prioritize, problem solve and be the expert across our ads product suite while being a data-driven advocate for our SMB advertisers are critical. Candidates must have experience working with media products in a product marketing capacity and be familiar with digital marketing / advertising.

Responsibilities:
- Define the SMB North America product go-to-market strategy for TikTok's ever-evolving ads product suite
- Partner with a range of cross-functional teams including Sales, Marketing, Solutions Engineering, Marketing Science & Product Management teams to ensure flawless execution against this strategy
- Partner closely with field teams and utilize data proficiently to deeply understand performance pain points, and formulate product and activation based solution
- Act as the voice of the market with product; synthesize market insights and collaborate with product teams and global product marketing teams to identify solutions.
- Analyze and summarize product gaps and pain points to recommend product enhancements.
- Adapt regional product initiatives for SMB clients, prioritizing scale, platform based and low touch solutions.
- Manage growth at scale for a range of products in market; manage launches and implement activations in order to drive product adoption. Collaborate with technical and operations teams to monitor product performance.
- Build robust processes, systems, tools/solutions, workflow optimization, and automation to increase operational efficiency and productivity.

Qualifications

Minimum Qualifications:
- Background in performance advertising or paid media

- Strong understanding of business models, with focus on small- and media businesses
- Experience working with product teams and influencing the product roadmap with advertising products
- Experience in the ad tech or internet industry
- Experience driving end to end go-to-market planning and execution for advertising products.

Preferred Qualifications:
- BA/BS degree or above with experience working within AdTech industry with product marketing responsibilities.
- A fast learner with a good sense of judgement and original thinking. Ability to thrive in ambiguity and adjust quickly to change.
- Excellent communication, presentation and analytical skills
- Strong data proficiency & analysis skills
- A commercial mindset with a history of delivering against stretch performance goals
- Experience leveraging data to test hypotheses and drive business recommendations-Experience leading and delivering complex, cross-functional projects on fast-paced timelines
- Experience in the commerce industry is a huge plus