Paid Analytics Manager

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Paid Analytics Manager in Mexico.

This role sits at the core of a fast-growing fintech’s marketing organization, responsible for transforming complex marketing data into clear, actionable growth insights. You will own end-to-end marketing measurement, from attribution modeling and tracking infrastructure to advanced analytics and strategic decision support. The position requires a highly autonomous, hands-on analytics expert who can connect campaign performance to real business outcomes beyond surface-level attribution. You will design scalable frameworks that capture both direct and indirect marketing impact, including second-order effects and incrementality measurement. Working closely with marketing, data, and finance teams, you will influence budget allocation and optimize channel performance across multiple acquisition funnels. This is a high-impact role in a data-driven, innovation-focused environment where analytical rigor directly shapes growth strategy.

Lead the full spectrum of marketing analytics and attribution to enable data-driven growth decisions:

• Design, implement, and evolve multi-channel attribution models that reflect the full customer journey and business impact
• Develop incrementality and causal measurement frameworks (e.g., holdouts, synthetic controls) to evaluate true marketing effectiveness
• Define and incorporate second-order effects of marketing activities into performance and budget decision frameworks
• Own marketing tracking infrastructure, including tagging, pixel implementation, event tracking, and server-to-server integrations
• Manage and optimize the marketing analytics stack (e.g., GA4, Amplitude, Databricks, or similar tools)
• Ensure data accuracy by auditing pipelines, resolving discrepancies, and improving tracking reliability end-to-end
• Build dashboards and analytical models to support campaign performance monitoring, ROI analysis, and strategic planning
• Partner with growth and lifecycle teams to translate insights into actionable campaign and channel optimizations

Requirements

Experienced marketing analytics professional with strong technical and strategic capabilities in growth environments:

• 5+ years of experience in marketing analytics, growth analytics, or a related data-driven role
• Strong expertise in attribution methodologies, including multi-touch, data-driven, and incrementality-based approaches
• Hands-on experience with tracking implementation, including GTM, pixel setup, event tracking, and server-to-server integrations
• Advanced SQL skills and proficiency with BI/analytics tools such as Databricks, Tableau, GA4, Amplitude, or equivalent
• Deep understanding of digital marketing channels (paid social, SEM, programmatic, affiliate, CRM) and their measurement challenges
• Experience designing and running A/B tests and applying statistical analysis to marketing performance
• Strong analytical mindset with the ability to independently extract, structure, and interpret data
• Ability to reason about indirect and second-order marketing effects and integrate them into strategic decisions
• Excellent communication skills, with the ability to translate complex analysis into clear business recommendations
• Highly proactive, detail-oriented, and comfortable operating autonomously in fast-paced environments

Benefits

• Competitive compensation aligned with experience and market standards
• Fully remote work setup based in Mexico
• Opportunity to own end-to-end marketing measurement strategy in a high-growth fintech environment
• High-impact role influencing budget allocation and strategic growth decisions
• Exposure to advanced analytics, attribution modeling, and modern marketing measurement technologies
• Collaborative, data-driven culture with strong cross-functional partnerships
• Inclusive and diverse workplace committed to equity and belonging
• Opportunity to work with cutting-edge growth marketing and analytics infrastructure