Paid Media Analyst

Position Summary

The Paid Media Analyst will report to the Manager, Paid Media and assist management of paid media programs for our academic partners. The person in this position should have in-depth experience across paid search and paid social, and knowledge of video, audio and programmatic channels. In addition, this person should have experience of working with cross-functional teams, both internal and external, managing multiple projects simultaneously, and be comfortable analyzing and reporting on performance. This key team member must have excellent interpersonal and written communication skills.

Primary Responsibilities

• In collaboration with Manager, Paid Media, assist with channel strategy and execution of ongoing paid media efforts across all funnel stages for all POLS academic partners.
• Assist with management of agency relationship to ensure strong foundation of business needs, partner and program nuances, and delivery of expectations.
• Partner with external agency to structure, launch and manage campaigns using relevant third-party advertising platforms.
• Help identify new opportunities for optimizations and testing and work with internal analytics teams and external agencies to assess opportunity and feasibility.
• Identify and communicate digital trends and assess risk/adjust media plans accordingly.
• Assist in providing Marketing & Enrollment leadership team performance updates and recommendations to hit AP goals.
• Manage and track budgets, invoicing, and reconciliation, to ensure all paid media efforts are completed within the allocated budget as cost-effectively as possible.
• Manage portal buys as well as any other direct digital buys for assigned academic partners
• Other duties as assigned.

Requirements

• Bachelor's degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education
• 3+ years of experience in Paid Media planning and execution across video, audio, paid search, social, and programmatic channels. Agency experience is a plus.
• Comfort around campaign set-up, executing multiple segments with separate budgets, messaging, and goals.
• Excellent written and oral communication skills, with exceptional attention to detail.
• Strong commitment to timelines, accuracy, and professionalism.
• Team player and positive attitude in a results-driven environment.
• Knowledge of digital and mobile marketing landscape and trends.
• Strong analytical and excel skills.
• Ability to work in a fast-paced, changing environment with all levels of management.

Competencies

• Intellectually curious and collaborative in nature
• High ability to adapt with change and approach problem solving with creativity and openness
• Learns quickly when facing new problems, open to change and improvement, enjoys challenges and finding solutions
• Enjoys working hard, full of energy for new challenges, seizes opportunity

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the Colorado, California, Washington State, and New York City laws, the pay range for this position is as follows:

Minimum full-time salary range is between $85,000 - $100,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here here.

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose - to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world's leading learning company. Learn more at pearsonplc.com.

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racistcompany in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.

To learn more about Pearson's commitment to a diverse and inclusive workforce, please click here: http://www.pearson.com/careers/diversity-and-inclusion.html

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need.All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.

Job: MARKETING

Organization: Virtual Learning

Schedule: FULL_TIME

Req ID: 10484