Paid Media Lead

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Paid Media Lead in the United States.

This is a senior, high-ownership performance marketing role responsible for driving measurable client outcomes through Meta advertising campaigns focused on lead generation and appointment booking. You will manage a portfolio of client accounts end-to-end, combining strategic planning, hands-on campaign execution, and direct client engagement. The role requires strong commercial thinking, as success is defined by cost-per-appointment efficiency, client retention, and revenue impact. You will act as both strategist and operator, responsible for campaign performance, creative direction, and technical implementation. The environment is fast-paced, accountability-driven, and centered on performance excellence. This is an opportunity for an experienced paid media professional who thrives in client-facing roles and enjoys full ownership of results.

• Own and manage a portfolio of client accounts as the primary strategic and operational point of contact.
• Plan, launch, and optimize Meta advertising campaigns focused on lead generation and appointment-setting outcomes.
• Manage budgets, audience targeting, bidding strategies, and continuous creative testing to improve performance.
• Write high-converting ad copy and video sales letter scripts tailored to financial services audiences.
• Lead bi-weekly client calls to review performance, align on strategy, and define next steps.
• Deliver structured performance reports and actionable insights ahead of client meetings.
• Monitor daily campaign performance and implement optimization strategies to meet cost-per-appointment targets.
• Set up and troubleshoot tracking systems, including pixels, conversion events, and CRM or automation integrations.
• Collaborate with creative teams to develop hooks, angles, and messaging variations for testing.
• Use AI tools to improve speed and efficiency in copywriting, analysis, and campaign execution.

Requirements:

• 5+ years of experience in paid media, with a strong focus on Meta (Facebook/Instagram) advertising.
• Proven experience managing multiple client accounts in a performance-driven or agency environment.
• Strong track record of achieving performance KPIs and driving client retention through results.
• Excellent copywriting skills for direct-response and lead generation campaigns.
• Hands-on experience with conversion tracking, pixels, attribution, and marketing automation tools.
• Strong communication skills with the ability to translate performance data for non-technical clients.
• High level of ownership, accountability, and ability to operate independently.
• Experience in financial services, high-ticket funnels, or appointment-setting campaigns is a strong plus.
• Familiarity with video sales letter methodology is highly valued.
• Strong attention to detail with the ability to move quickly in a fast-paced environment.

Benefits:

• Remote-first work environment with full work-from-home flexibility.
• Flexible schedule supporting autonomy and work-life balance.
• Paid time off including vacation, sick leave, and public holidays.
• Performance-based bonus structure tied to results and client outcomes.
• Training and professional development opportunities.
• Exposure to high-performance, results-driven marketing systems and strategies.
• Opportunity to own client outcomes and directly impact business growth.