Paid Media Manager Paid Search

Lowe’s

Paid Media Manager Paid Search

Reposted 5 Hours Ago

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Mooresville NC USA

Hybrid

Senior level

Consumer Web • eCommerce • Information Technology • Retail • Software • Analytics • App development

Curiosity wanted. Innovation required.

The Role

The Paid Media Manager will lead a team to manage and optimize digital advertising campaigns focusing on strategy implementation and performance analysis. Responsibilities include budget oversight media buying and team leadership while leveraging digital marketing trends and methodologies.

Summary Generated by Built In

Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk grab a bite (or a cup of coffee) work out or get a check-up - we invest in you so you can find your inspiration.
Your Impact
The principle purpose of the Paid Media Manager Paid Search is to manage a team in planning implementation and optimization of paid digital advertising marketing campaigns. This position will work alongside a team of direct reports to execute all paid media efforts including campaign ideation setup optimization testing and analysis. The Paid Media Manager Paid Search will be responsible for a specific business area or platform within the channel and will formulate campaign strategy research keywords targeting data campaigns potential vendor partners and competitive activity to craft effective digital marketing programs. To accomplish this one must have knowledge and experience in the ever-changing digital media ecosystem. The individual must also be able to lead a team analyze complex data sets to identify target audience opportunities forecast results and budget expectations. This position works closely with the Lowe's Media Planning Merchandising Marketing Marketing Operations Data & Analytics eCommerce and IT teams to align plans to maximize advertising efforts against total business objectives and priorities within their area of focus.
What You Will Do

Responsible for leading a team in the strategy and efficient day to day management of assigned digital marketing campaigns; monitors budget pacing taxonomy and ad copy optimization and testing strategy to ensure efficient and effective delivery of campaigns
Leverages digital media methodologies and tools required to deliver efficient and profitable digital marketing campaigns
Oversees media buying strategy campaign creation optimization and rigorous testing strategies aligned to business priorities to achieve KPI target for assigned platform or business area
Stays current with new advances in paid digital marketing the competitive landscape and vendor capabilities; leverage that knowledge to influence current and future business plans and strategies; drive digital marketing innovation thought leadership and best practice sharing throughout the organization.
Hires and manages a team of digital marketers and helps them meet their performance objectives by providing the appropriate coaching tools feedback and training.
Proactively explores and test new campaign types tactics and strategies to continually optimize campaigns. Lead team in continually making ad copy campaign structure and landing page optimization resulting in improved campaign KPIs.
Oversees a portion of a multi-million dollar advertising budget. Stewards campaigns to maximize performance in appropriate platform (Google Bing Facebook Instagram Pinterest Twitter etc.)
Works with other digital marketing teams (SEO Social Digital Media) to maximize on-site and in-store traffic and revenue

Minimum Qualifications

Bachelor's degree Business Marketing Communications or Related Field or equivalent years of experience in lieu of education requirement if applicable
4+ years of experience with SEM analytic tools and paid media/paid search management platforms (e.g. Google Ads Microsoft Ads SA360 Adobe Analytics Marin Skai or similar)
5 years Marketing Media or Related Field

Preferred Skills/Education

Master's degree Business Marketing Communications or Related Field
2 years Retail Experience
2+ Years of Agency Experience

About Lowe's
Lowe's Companies Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe's employs approximately 300000 associates and operates over 1750 home improvement stores 540 branches and 120 distribution centers. Based in Mooresville N.C. Lowe's supports the communities it serves through programs focused on creating safe affordable housing improving community spaces helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race color religious creed sex gender age ancestry national origin mental or physical disability or medical condition sexual orientation gender identity or expression marital status military or veteran status genetic information or any other category protected under federal state or local law.

Skills Required

Bachelor's degree in Business Marketing Communications or related field
4+ years of experience with SEM analytic tools and paid media management platforms
5 years of experience in Marketing Media or related field

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The Company

HQ: Mooresville NC

300000 Employees

Year Founded: 1921

What We Do

It’s curious to think of innovation and stability co-existing. But we pair a 100-year track record of success with a hunger to do things differently. Everyone is in the work — tackling complex problems where your impact can build back or build up the communities we serve. We fill our halls with curious minds from all walks of life. Our differences make us stronger which is why our leaders build cultures of recognition and inclusion. You are heard and your curiosities are celebrated and championed here.

Why Work With Us

We have built a space where the curious can move freely. Up in title up in skills to the side with teams or back to try something completely new. We help you find your path — because when you win we all win.