Partner Marketing Manager

The Role

As a member of the Marketing Team, work to support Fusion's Go To Market efforts in concert and on behalf of our alliance and partner programs.

Partner (Co-)Branding and Positioning 

• Work with Fusion Branding leader and partner contacts to develop and assure branding guidelines are developed and implemented correctly.
• Evolve joint positioning and messaging with partner organizations. Leverage Fusion messaging. 

Partner Campaign and Content Management

• Work with Marketing teams at Fusion and partner organizations to develop joint content and thought leadership across multiple platforms.
• Agree on key account targets for new logo and customer growth in order to prioritize and execute in support of broader Demand generation goals.
• Work across Fusion teams and with partner contacts to develop GTM campaigns, including leveraging existing campaigns to joint partner targets.
• Coordinate with BDR and Sales team to generate new pipeline and advance existing partner opportunities to identified targets

Partner Events and Sponsorships

• Work with Events team(s) to identify and quality possible third-party and proprietary events for Alliance program ROI impact. 
• Support Fusion events platform and extend in including partner organizations as appropriate
• Work with Demand Gen team to design and execute 1 to 1 and 1 to few marketing initiatives to meet pipeline goals for key joint partner account targets.
• Work with Content Marketing to craft personalized messaging and sales enablement materials 

Partner Program Metrics

• Work with Revenue and Marketing Ops to align to communicate to the Alliance Team and Revenue Office the impact of marketing activities.
• Iterate and optimize campaigns based on data, analysis, and feedback of campaign performance.

Requirements

• Bachelor's Degree
• 5-7 years of marketing experience
• 1-2 years of partner program experience is a plus
• A highly motivated "self-starter" type, as they will be building this program from the ground up. 
• Ability to work cross-functionally, working closely with the Marketing, Alliance, Product and Alliances teams as well as partner contacts

Disclaimers:

This position may be performed remotely anywhere within the United States except for the states of New York, California, and Colorado.

Fusion Risk Management, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, disability religion, sex, sexual orientation, gender identity or national origin. Nothing in this job posting should be construed as an offer or guarantee of employment.