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Model this offer in the calculatorJob description
Pager Health℠ redefines how members navigate to care and wellness validated by clinicians and powered by AI.
Our solutions help people get the right care at the right time in the right place and stay healthy while simultaneously reducing system friction and fragmentation powering engagement and orchestrating the enterprise. Pager Health partners with leading payers providers and employers representing more than 26 million individuals across the United States and Latin America.
About the Role
We're looking for a Performance Marketing Manager to lead Pager Health's digital demand generation marketing technology and marketing automation strategy.
This role owns the platforms programs and data that power lead generation audience engagement and marketing performance. You'll drive acquisition through paid and digital channels oversee our marketing automation ecosystem and partner across Marketing Growth Sales and Client Success to improve campaign effectiveness and pipeline impact.
The ideal candidate combines strategic thinking with hands-on expertise in digital marketing marketing automation CRM setup and integration and performance analytics.
What You'll Do
Performance Marketing & Demand Generation
- Own digital demand generation programs across paid search paid social display retargeting and other acquisition channels.
- Manage campaign strategy execution optimization and reporting.
- Monitor performance metrics and continuously improve conversion rates lead quality and ROI.
- Identify new channels audiences and growth opportunities.
Marketing Technology & Automation
- Own HubSpot and Pardot administration optimization and governance.
- Lead marketing automation strategy including nurture programs lead routing scoring list building segmentation and lifecycle management.
- Partner with Sales and Revenue teams to improve lead management processes and reporting.
- Ensure marketing technology platforms are integrated scalable and aligned with business goals.
- Support Wordpress website updates as needed.
Braze & Member Engagement Technology
- Serve as the marketing owner for Braze.
- Serve as support to our company Braze owner; Partner with internal teams to develop automated triggered and personalized engagement journeys.
ABM Email & Data Strategy
- Support account-based marketing programs through audience targeting campaign execution and reporting.
- Own email marketing strategy execution testing and optimization.
- Leverage third-party data sources including ZoomInfo and other enrichment platforms to improve targeting and campaign effectiveness.
- Build audience segments and nurture programs that drive engagement and pipeline growth.
Reporting & Analytics
- Develop Salesforce dashboards and reporting that measure campaign channel and full- funnel performance.
- Provide actionable insights and recommendations to Marketing and Growth leadership.
- Establish testing frameworks to improve campaign performance over time.
What You Bring
- 10+ years of experience in performance marketing demand generation marketing operations or marketing technology.
- Deep expertise with HubSpot Pardot marketing automation and CRM integrations.
- Experience owning and optimizing paid digital marketing programs.
- Hands-on experience with Braze or similar customer engagement platforms.
- Strong understanding of lead generation lead management nurture strategies and funnel optimization.
- Experience supporting account-based marketing programs.
- Experience leveraging third-party marketing and prospecting data including ZoomInfo or similar platforms.
- Strong analytical skills with experience building dashboards and translating data into action.; strong attention to detail
- Experience working in healthcare health tech SaaS or other B2B technology environments preferred.
- Excellent project management communication and cross-functional collaboration skills.
- Bachelor's degree in Marketing Business Communications or related field preferred.
Success in This Role
- Digital campaigns consistently generate qualified pipeline and measurable ROI.
- Marketing automation programs improve lead engagement and conversion.
- HubSpot Pardot and Braze are optimized scalable and effectively utilized across the organization.
- Marketing and Sales teams have confidence in lead quality reporting and campaign performance.
- Data and automation are leveraged to create more personalized effective customer and member experiences.
For Colorado Nevada New York and Washington DC-based employment: In accordance with the Pay Transparency laws the salary range for this position is $120000 to $130000. The compensation package includes medical dental vision financial generous PTO stipends for professional development and wellness benefits. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience skills certifications and geographic location. The range listed only applies to Colorado Nevada New York and Washington DC.
At Pager Health you will work alongside passionate talented and mission-driven professionals – people who are building scalable platforms solving critical enterprise-level challenges in health tech and providing concierge services to help individuals access the medical care and wellbeing programs they need.
You will be encouraged to shape your job stretch your skills and drive the company’s future. You will be part of a remote-first dynamic and tight-knit team that embraces the challenges and opportunities that come with being part of a growth company. Most importantly you will be an industry innovator who is making a positive impact on people’s lives.
At Pager Health we value diversity and always treat all employees and job applicants based on merit qualifications competence and talent. We do not discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status.
Please be aware that all official communication from Pager Health regarding employment opportunities will originate from email addresses ending in @pager.com or @pagerhealth.com. We will never request personal or financial information via email. If you receive an email purporting to be from Pager Health that does not adhere to this format please do not respond and report it to [email protected].
Pager Health is committed to protecting the privacy and security of your personal information
Skills Required
- 10+ years of experience in performance marketing demand generation marketing operations or marketing technology.
- Deep expertise with HubSpot Pardot marketing automation and CRM integrations.
- Experience owning and optimizing paid digital marketing programs (paid search paid social display retargeting).
- Hands-on experience with Braze or similar customer engagement platforms.
- Strong understanding of lead generation lead management nurture strategies and funnel optimization.
- Experience supporting account-based marketing programs.
- Experience leveraging third-party marketing and prospecting data including ZoomInfo or similar platforms.
- Strong analytical skills with experience building dashboards (Salesforce) and translating data into action; strong attention to detail.
- Excellent project management communication and cross-functional collaboration skills.
- Experience working in healthcare health tech SaaS or other B2B technology environments.
- Bachelor's degree in Marketing Business Communications or related field.
What the Team is Saying
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Pager Health Compensation & Benefits Highlights
- Healthcare Strength—A free Cigna HDHP for employees with an employer HSA contribution is paired with dental vision life/AD&D disability and EAP coverage. This breadth positions core medical and protection benefits as a strong component of total rewards.
- Leave & Time Off Breadth—Unlimited PTO for salaried staff is paired with paid holidays and six dedicated Wellness Days. This structure provides multiple avenues for rest beyond standard vacation.
- Retirement Support—A 401(k) with company match is part of the package complemented by equity/stock options. Together these features enhance long‑term savings and ownership potential.
Pager Health Insights
What We Do
Pager’s virtual care platform enables healthcare organizations to help their members and patients navigate the entire healthcare journey with a personalized connected care experience. By bringing together clinical and service teams onto a unified collaborative communication platform Pager enables delivery of a complete set of virtual care services including triage telemedicine appointment scheduling prescriptions labs and care advocacy to help your members make better health and benefits decisions. Pager was founded in 2014 in New York City and its platform supports over 15 million people across the United States and Latin America. For more information visit pager.com.
Why Work With Us
Our teams are made up up passionate individuals who care about our mission and enjoy working together! At Pager you'll have the opportunity to shape and stretch your own career while making a real impact in today's healthcare landscape!
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Pager Health Offices
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Employees work remotely.
Pager Health employees work remotely throughout the US.
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