Principal Software Engineer, Ads Platform

· Remote

Location

Remote

Type

Full Time

Job Description

Snap Inc.Jobs
Principal Software Engineer Ads Platform

Principal Software Engineer Ads Platform

Posted 34 Minutes Ago
Be an Early Applicant
6 Locations
Remote or Hybrid
235K-414K Annually
Expert/Leader
Artificial Intelligence • Cloud • Machine Learning • Mobile • Software • Virtual Reality • App development
Snap is a technology company.
The Role
Design and build next-generation ads formats backend infrastructure and scalable distributed systems. Lead technical direction collaborate across teams to define product requirements experiment analyze and optimize ad performance and ensure availability scalability operational excellence and cost management. Mentor engineers and apply AI tools and high-velocity workflows to deliver production-ready systems.
Summary Generated by Built In

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves live in the moment learn about the world and have fun together.


The Company operates Snapchat a visual messaging app that enhances your relationships with friends family and the world and Specs Inc. a wholly-owned subsidiary dedicated to making computing more human in addition to Bitmoji Saturn and other digital services.


Snap Engineering teams build fun and technically sophisticated products that reach hundreds of millions of Snapchatters around the world every day. We’re deeply committed to the well-being of everyone in our global community which is why our values are at the root of everything we do. We move fast with precision and always execute with privacy at the forefront.

We’re looking for a Principal Software Engineer to join the Ads Platform team at Snap.

What you’ll do:

  • Build the next generation ads formats and backend infrastructure and solutions to deliver more clicks and conversion and value for advertisers. 

  • Work end-to-end across innovating new ads product format ideas or infrastructure ideas experimentation analysis and optimization

  • Work across teams to understand product requirements evaluate trade-offs and deliver the solutions needed to build innovative products or services

  • Advocate for and apply best practices when it comes to availability scalability operational excellence and cost management

  • Provide technical direction that influences the entire company

  • Work across teams to understand product requirements evaluate trade-offs and deliver the solutions needed to support Snap’s performance advertising suite 

  • Technical influence that spans the entire company

  • Utilize AI tools and high velocity engineering workflows to design and ship scalable services while upholding rigorous standards for code correctness security and production ready quality code

Knowledge Skills & Abilities:

  • Excellent programming and software design skills including debugging performance analysis and test design

  • Proven track record of operating highly-available systems at scale

  • Ability to proactively learn new concepts and technology and apply them at work

  • Skilled at solving ambiguous problems

  • Strong collaboration and mentorship skills

  • Ads domain expertise and a strong interest in Ads

  • Adaptability in learning and applying evolving AI systems and tools to remain at the forefront of engineering trends and modern development practices

Minimum Qualifications: 

  • Bachelors in technical field such as computer science mathematics statistics or equivalent years of experience

  • 10+ years of post-Bachelor’s software development experience; or a Master’s degree in a technical field + 9+ year of post-grad software development experience; or a PhD in a related technical field + 6+ years of post-grad software development experience

  • 2+ years of experience with technical leadership or acting as the domain-expert to a technical organization

  • Experience in technical leadership/ownership and setting technical direction for engineering projects

  • Experience architecting designing and developing distributed systems

Preferred Qualifications

  • Experience in technical leadership/ownership and setting technical direction for engineering projects

  • Proven track record of delivering large scale projects in attribution and measurement

  • Experience operating highly-available systems at significant scale 

  • Experience with backend services or distributed systems 

  • Ads domain experience

If you have a disability or special need that requires accommodation please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster reinforce our values and serve our community customers and partners better through dynamic collaboration. To reflect this we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer and committed to providing employment opportunities regardless of race religious creed color national origin ancestry physical disability mental disability medical condition genetic information marital status sex gender gender identity gender expression pregnancy childbirth and breastfeeding age sexual orientation military or veteran status or any other protected classification in accordance with applicable federal state and local laws. EOE including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring where applicable).

Our Benefits: Snap Inc. is its own community so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy on your own terms. Our benefits are built around your needs and include paid parental leave comprehensive medical coverage emotional and mental health support programs and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills experience qualifications work location and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA WA NYC):

The base salary range for this position is $276000-$414000 annually.


 

Zone B:

The base salary range for this position is $262000-$393000 annually.

Zone C:

The base salary range for this position is $235000-$352000 annually.

This position is eligible for equity in the form of RSUs.

Skills Required

  • Bachelor's in a technical field (Computer Science Mathematics Statistics) or equivalent experience
  • 10+ years post-Bachelor's software development experience (or equivalent per advanced degree)
  • 2+ years of experience with technical leadership or acting as the domain-expert to a technical organization
  • Experience setting technical direction and ownership for engineering projects
  • Experience architecting designing and developing distributed systems
  • Excellent programming and software design skills including debugging performance analysis and test design
  • Proven track record of operating highly-available systems at scale
  • Ability to proactively learn new concepts and technology and apply them at work
  • Skilled at solving ambiguous problems
  • Strong collaboration and mentorship skills
  • Ads domain expertise and strong interest in Ads
  • Adaptability in learning and applying evolving AI systems and tools
  • Proven track record of delivering large-scale projects in attribution and measurement
  • Experience operating highly-available systems at significant scale (listed as preferred)
  • Experience with backend services or distributed systems (listed as preferred)
  • Ads domain experience (listed as preferred)

What the Team is Saying

Xiaolin
Yvette
Matt
Jasmeet
Xueyin (Sherry)
Amir
Jung
Xu
Talia Mason
Maureen Ufomadu
Vincent Pagnard-Jourdan
Pulkit Trivedi

Snap Inc. Compensation & Benefits Highlights

  • Parental & Family SupportParental leave family‑building benefits caregiver assistance and backup child care are described as extensive and well‑structured. Return‑to‑work support and lactation resources add practical help for families.
  • Healthcare StrengthMedical dental and vision coverage are broad with mental‑health sessions One Medical access wellness reimbursements and virtual physical therapy included. These offerings indicate a comprehensive approach to health and well‑being.
  • Retirement SupportA 401(k) with employer matching and an after‑tax “mega backdoor” option supports flexible higher‑ceiling savings. HSAs/FSAs and related financial resources further strengthen overall financial wellness.

Snap Inc. Insights

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The Company
HQ: Santa Monica CA
5000 Employees
Year Founded: 2011

What We Do

We contribute to human progress by empowering people to express themselves live in the moment learn about the world and have fun together.

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Snap Inc. Teams

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Team
Machine Learning
Team
Sales
About our Teams

Snap Inc. Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Our “default together” approach is an 80/20 model where we are asking team members to spend 80% of the time on average in the office with the remaining 20% of the time spent remote.

Typical time on-site: 4 days a week
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Artificial Intelligence • Cloud • Machine Learning • Mobile • Software • Virtual Reality • App development
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Apply Now

Date Posted

07/01/2026

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