Product Manager Advisor Enablement

Fora is seeking a Product Manager Advisor Enablement to join our growing product development team. This role sits within a cross-functional pod of Product Management Design Product Operations and Engineering responsible for building and evolving the core tools that power our advisor experience. The Product Manager will contribute across the full product development lifecycle from discovery and research through launch and iteration while partnering closely with a senior PM and pod stakeholders. This is an opportunity for a developing product manager to take meaningful ownership of feature-level work build strong product instincts and operate in a fast-moving highly collaborative environment.

As part of the Advisor Enablement pod this role supports the tools advisors use to run their businesses day to day including trip management proposals and itineraries AI-powered features and workflow automation. The Product Manager works closely with advisors and internal stakeholders to ensure products are intuitive efficient and aligned with real user needs. This role is primarily focused on product management but operates within a lean team that values flexibility across disciplines. In practice this may include supporting product marketing efforts such as shaping feature messaging contributing to launch communications and helping drive advisor adoption of new tools.

Develop a deep understanding of customers:

• Support a practice of understanding customer problems deeply — not just reacting to feature requests.
• Participate in customer interviews synthesize feedback and help translate insights into clear problem statements.
• Work alongside your PM to develop intuition for what advisors need even when they can't articulate it themselves.

Contribute across the product development process:

• Participate in the full product development cycle: from research and discovery to design and prototyping to implementation and QA.
• Write clear well-scoped specs and requirements that help your team move quickly without losing context.
• Help explore alternatives before the team aligns on a solution grounding decisions in evaluation criteria and evidence.

Support decision-making and reduce ambiguity:

• Help frame problems clearly using evidence and structured thinking.
• Assist in documenting hypotheses assumptions and success metrics for features you own or contribute to.
• Escalate open questions clearly and proactively so decisions don't get stuck.

Care about quality and outcomes:

• Sweat the details on the product that ships not just the process of getting there.
• Support QA and launch readiness and stay engaged post-launch to understand adoption and gather feedback.

Flex into product marketing when needed:

• Help shape messaging and positioning for new features as they go to market.
• Contribute to advisor-facing communications release notes and adoption materials.
• Partner with the team to ensure new capabilities land well — not just that they ship.

Collaborate well:

• Work closely and respectfully with peers in Product Design Product Ops and Engineering.
• Communicate clearly and listen well — in writing in meetings and in conversations with advisors.

• 2-4 years of product management experience or equivalent experience in a highly analytical cross-functional or customer-facing role
• Experience owning or contributing to feature development in a cross-functional product environment with Engineering and Design
• Strong written and verbal communication skills with the ability to turn ambiguous input into clear actionable outputs
• Comfort operating in a fast-paced startup environment with evolving priorities and incomplete information
• Demonstrated product judgment and attention to detail with the ability to identify issues and make thoughtful decisions in ambiguous situations
• Experience engaging with customers through interviews feedback synthesis or research
• Demonstrated interest in AI including hands-on experimentation or exploration of AI tools and capabilities
• Ability to work in person in New York City

• Experience in product marketing or contributing to go-to-market efforts
• Experience working on both B2B and consumer-facing products
• Experience in startup or growth-stage environments
• Familiarity with tools or products related to workflow management automation or AI-enabled features

Compensation for this role varies based on experience with an indicative range of $100K–$140K + equity. Final compensation will depend on the level at which the candidate is hired as we’re considering multiple levels for this role.

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options

This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views. 

What We Do

Fora is the modern travel agency redefining what it means to be a travel advisor in today’s world. We’re a next-generation platform that provides a comprehensive business-in-a-box solution—combining cutting-edge technology personalized training a vibrant community and exclusive industry partnerships—all designed to empower anyone with a passion for travel to turn that passion into a thriving business. Whether you're a travel enthusiast or an experienced professional Fora equips you with everything needed to launch and scale a successful travel advisory business making it the ultimate way to align work with your lifestyle. At the heart of Fora is our mission: to power the next generation of travel entrepreneurs to transform their love for travel into a fulfilling full-time or part-time career offering unparalleled flexibility autonomy and support. We believe that everyone from seasoned travel professionals to first-time entrepreneurs can build a career that’s both profitable and aligned with their passions. Our platform combines innovative technology with the human touch offering: Best-in-class training programs to help agents develop expert knowledge no matter their starting point. A powerful suite of tools for booking client management and marketing ensuring agents can focus on delivering exceptional travel experiences. Access to an engaged community of fellow advisors fostering collaboration support and shared learning. Exclusive partnerships with top travel brands providing access to competitive rates perks and experiences that elevate advisors’ offerings. Since our founding in 2021 by experienced travel entrepreneurs Henley Vazquez Jake Peters and Evan Frank Fora has experienced rapid growth expanding to a team of 130+ full-time employees based in downtown New York City. Earlier this year we announced our $60 million Series B and C investment rounds led by Thrive Capital and Insight Partners with participation by previous investors including Forerunner and Heartcore Capital. This funding represents a vote of confidence in the enduring power of entrepreneurship and secures our ability to build a category-defining travel brand. We have a vision for the future that leverages the best of humans and the best of technology to create the first truly unified platform for all travel needs - from staycation to the safari.

Why Work With Us

Fora is redefining the travel industry by challenging norms and fostering a culture of growth curiosity and autonomy. We invest in cutting-edge technology to fuel innovation and empower our team to drive impactful change. Here you’ll find meaningful work with ample opportunities for internal growth.

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