Product Manager, Campaigns (Senior/Principal)

OVERVIEW

Advertising moves the people to the product; merchandising is what moves the product to the people. —Charles Luckman

For decades, Retailers have perfected merchandising in-store: how to price products, which products to promote, how to bundle them together… It’s a core part of the in-store experience. Yet online, the industry is far behind.. Retailers depend on static banners, lack analytics and rely on very manual workflows to run merchandising campaigns.

This is a unique moment in the industry where customers' expectations towards online grocery are changing, they now expect to be inspired not just fulfill their weekly needs. Meanwhile, retailers of all size are heavily investing in online capabilities to stay competitive and grow their business.

Through our Instacart Platform strategy, we plan to build world-class merchandising capabilities. Helping customers discover new products and save money while empowering retailers to drive category growth, trip frequency and retention. 

ABOUT THE ROLE

The Retailer Growth team’s mission is to build capabilities to acquire and retain customers through retailer-controlled levers. Our charter spans loyalty and memberships, discounting and marketing solutions as well as merchandising.

Working with company leadership, our internal teams and with our Retailer partners, this Product lead  will develop strategies and empower efforts to build great customer experiences and tools on our Ecommerce solutions for retailers as well as our Marketplace. This leader will partner with a large group of partner teams across Instacart Ads, Personalization and core shop teams to ensure a great customer experience that hits retailer goals. 

ABOUT THE JOB

• Lead a cross-functional team of engineering, research, data science, and design, and closely partner with client-facing Customer Success and Sales teams. 
• You'll drive the full product lifecycle from strategic product definition to the tactical execution, strategy, and long term vision and importantly,  you have autonomy to go after the biggest opportunities, regardless of where they fall within the user journey.
• You will facilitate customer feedback sessions to gather direct input on product usability
• The opportunities for major impact across our Retailer vertical is almost endless. A key part of this job will be working with your team to deliver a clear and focusing prioritization.
• As an early PM leading major surface areas, you will be expected to be a leader with vision in helping build a successful product organization that reflects the values of Instacart.

ABOUT YOU

MINIMUM QUALIFICATIONS

• 5+ years in Product Management at a technology company working on B2B problems for retailers of varying sophistication ((Large S&P 500 corporations through SMBs) and/or B2C problems  
• Proven track record of tackling complex problems by crafting customer-first solutions and thinking from first principles
• Demonstrated ability to scale early-stage products with aggressive growth through creative problem solving, ruthless focus on minimum viable product, and an ability to foster engagement with early adopters
• Experience delivering impactful products and features that are heavily informed by data as well as user research
• Strong track record of ability to critically evaluate product feedback gathered from multiple sources, reconcile conflicts, and identify highest priority needs
• Strong data driven problem solving skills and analytical strength, including comfort with complex data-heavy problems
• Comfort with ambiguity and conceptually challenging new products where there are not strong precedents for benchmarking and comparison; ability to balance first principles thinking with concrete pragmatism

PREFERRED QUALIFICATIONS

• Experience working with retail or CPG sales and marketing 
• SaaS experience preferred
• You love fast-paced environments
• You are curious, and willing to go above and beyond the job description
• You thrive in ambiguity and can chart a course with limited direction
• You love “simplicity on the other side of complexity”

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