Product Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Product Marketing Manager based in the United States.

This role sits at the center of a strategic shift from product-led messaging to a unified platform narrative within a fast-evolving SaaS environment. You will be responsible for defining how a multi-solution platform is positioned, understood, and adopted across complex B2B buyer journeys. The work spans strategy, messaging, go-to-market execution, and cross-functional alignment across Product, Sales, Customer Success, and Demand Generation. You will translate market insights into clear narratives that drive pipeline, conversion, and retention. Operating in a data-driven environment, you will continuously test and refine messaging based on real performance signals. The role requires both strategic thinking and hands-on execution, with a strong focus on impact in niche vertical markets such as real estate and multifamily.

You will own platform positioning and messaging strategy, ensuring a cohesive narrative that clearly articulates differentiation, value, and outcomes across the full funnel. You will build and refine persona-based messaging frameworks, ensuring they resonate across awareness, consideration, conversion, and expansion stages.

• Define and evolve platform positioning as the organization transitions from point solutions to an integrated offering
• Develop messaging frameworks tailored to key personas and buyer segments in specialized B2B markets
• Partner with Product, Sales, Customer Success, and Demand Generation to embed messaging across all touchpoints
• Lead go-to-market planning and execution for launches, campaigns, and product initiatives
• Guide creation of core sales and marketing assets, ensuring consistency and effectiveness across channels
• Analyze performance data (pipeline, win rates, engagement) to refine positioning and inform iteration
• Ensure alignment between evolving product capabilities and market-facing messaging

Requirements:

You bring several years of B2B SaaS product marketing experience with proven ownership of positioning and messaging strategy rather than primarily execution-focused content work. You have experience influencing cross-functional teams and translating complex product capabilities into compelling narratives that drive measurable business outcomes.

• 4+ years of product marketing experience in B2B SaaS environments
• Proven experience shaping platform or multi-product positioning strategies
• Strong full-funnel marketing understanding across acquisition, conversion, and expansion
• Experience working within or marketing to niche or vertical markets (real estate experience a plus)
• Strong analytical mindset with the ability to use data to validate and refine messaging decisions
• Excellent cross-functional collaboration and stakeholder management skills
• Strong writing and storytelling abilities with a focus on clarity and business impact
• Familiarity with tools such as HubSpot, Asana, or Google Workspace is a plus

Benefits:

• Competitive base salary ($120,000–$135,000) plus bonus opportunity
• Comprehensive health, dental, and vision insurance
• 401(k) retirement plan
• Paid time off and company holidays
• Life and disability insurance coverage
• Remote-first work environment (US-based eligibility required)
• Additional employee benefits and wellness support programs