Product Marketing Manager, Metaverse Economy - Reality Labs

The Meta Reality Labs Product Marketing team is seeking a Product Marketing Manager who is passionate about building and marketing innovative social immersive products and experiences that inspire meaningful human connection, creation and self expression.This position will join a team responsible for product marketing for the virtual economy within the metaverse, across both mobile and VR experiences. We exist to drive the flywheel across our business by empowering creators to build engaging experience and content; great content will drive user engagement and retention leading to platform growth and ultimately more earnings to motivate creators to continue to build. This role is embedded within the Horizon Experiences product team which builds both engaging consumer experiences as well as empowers creators and developers with the tools to build and scale their own businesses on Horizon. Our ideal candidate is analytical and creative, and can transition between tactical project work as well as strategic influence with product leaders. This product marketing team is focused on the inbound phase of product marketing and the strategy that informs outbound marketing with internal partners. Inbound product marketing responsibilities include foundational analysis to identify market needs by segment, opportunity sizing, gathering feedback from internal and external stakeholders, and representing the customer within the product team.

Product Marketing Manager, Metaverse Economy - Reality Labs Responsibilities:

• Shape product roadmaps through market & customer research, competitive analyses, audience segmentation & sizing, and dives into audience needs.
• Plan, coordinate, and execute product launch and GTM efforts. Drive target audience definition, value proposition & messaging development, content creation, and GTM channel activation across audiences to achieve awareness, adoption, and retention goals.
• Develop pricing principles and strategies across our free, paid and earned economies to inform how new verticals, features and digital items come to market.
• Lead a hypothesis and data-driven content launch plan and cadence enabled by our internal teams and 3P creators.
• Demonstrate an understanding of the VR and mobile ecosystem for users and communicate market trends within the organization

Minimum Qualifications:

• 10+ years of experience in product marketing, product strategy, analytical roles or related experience
• Experience collaborating cross-functionally and building consensus among multiple stakeholders (e.g., product managers, engineers, data science, legal, partnerships, user experience research) in a high-growth, fast moving environment
• Experience influencing product roadmaps through relevant research and analysis
• Experience launching products: creating detailed go-to-market plans including audience definition, positioning statements, clearly defined value propositions and collaborating with cross-functional partners (Marketing, Legal, Communications, etc.) to identify & execute marketing channels/activations

Preferred Qualifications:

• Bachelor's degree
• MBA degree
• Experience with building and launching products (experiences and tooling) for digital marketplaces and/or virtual gaming economies
• Experience working cross-functionally on ambiguous 0→1 projects within a fast-paced, changing environment
• Balance of creative and analytical thinking, putting forth best-in-class execution within a measurable and data-driven framework
• Interest for and understanding of virtual economies within gaming

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].

$158,000/year to $223,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.