Product Marketing Manager

• GTM Execution: Lead the development and rollout of communication plans for new products and enhancements. Your goal is to educate existing clients on new value while creating materials that attract and engage prospects.
• In-App Engagement: Own the setup and management of in-app walkthroughs pop-ups and NPS surveys using Pendo. You will also build interactive demos in Walnut to showcase the platform's capabilities.
• Sales & Revenue Enablement: Maintain and distribute a library of high-quality collateral including brochures battlecards and product stats. You will ensure these assets are easily accessible and utilized within HighSpot Salesforce and HubSpot.
• Client Documentation: Manage the Zendesk Knowledge Base and release notes process. You will ensure that all technical updates are translated into clear client-first language that highlights the practical benefits of the enhancement.
• Cross-Functional Support: Partner closely with Product Managers and Relationship Managers to ensure internal teams are fully enabled and aligned on the "why" behind every update.
• Strategic Input: Use your knowledge of the Fintech and Alts industries to provide expert context for website updates white papers and other marketing content.

• Bachelor's degree in marketing business or a related field; MBA preferred.
• 3-5 years of experience in Product Marketing within Fintech or Financial Services. Knowledge of the Alternative Investments landscape is a significant advantage.
• Proven ability to build strong collaborative relationships with Product Relationship Management and Sales teams to ensure seamless internal alignment and execution.
• Proficiency in Pendo Walnut and Zendesk is required. You should also be highly knowledgeable in using HubSpot Salesforce and HighSpot to manage leads and enablement content.
• A straightforward effective communicator who can turn technical product specs into clear benefit-driven copy.
• An AI-first mindset. You should be comfortable using LLMs and other AI tools to increase your output and improve the quality of your project planning and research.

• Medical dental vision benefits
• Flexible PTO
• 401(k)
• Flexible work from home policy
• Home office stipend
• Employee Assistance Program
• Gym/Wifi reimbursement
• Education assistance
• Parental Leave

• Client First -> Listen and deliver client-centric solutions
• Be An Owner -> Take initiative improve situations drive positive outcomes
• Excellence -> Always set the highest standard for yourself and others
• Win Together -> 1 + 1 = 3

What We Do

Canoe offers first-of-its kind AI technology powering the future of alternative investments. Canoe has reimagined the future of alternative investments with cloud-based machine-learning technology for document collection data extraction and data science initiatives. We transform complex documents into actionable intelligence within seconds and empower allocators with tools to unlock new efficiencies for their business. Since the beginning we’ve maintained a focused client-first approach to building and enhancing our technology and will continue to do so. By introducing automation to alternatives document collection and data management workflows institutional investors wealth managers and general partners are seeing dramatic improvements in data accuracy and access team efficiency and client satisfaction.

Why Work With Us

At Canoe we look for people who are open-minded willing to roll up their sleeves and constantly ask questions. We believe that diverse backgrounds and perspectives foster conversation and innovation and collaborate to make each other better. Canoe's success is intertwined with each individual's success which is why we focus on the team.

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