Programmatic ABM Contractor

We are looking for an exceptionally awesome Programmatic Account Based Marketing contractor to assist our programmatic display team with 6Sense backend work for our clients.
If you have strong hands-on experience with the strategy and execution of 6Sense campaigns along with TTD, DV360, and Campaign Manager 360, We'd love to hear from you!

Our Values

• We are a culture-first company
• We care about our people, who are the heart of our success
• We believe we are better together
• We are passionate marketers who are highly self-motivated and care about our work and community
• We take pride in our commitment to an inclusive culture
• We are inventive, always do it right, bring our whole self, and above all, no assholes allowed
• #WeAreROIDNA

About you

• A great communicator who loves implementing programmatic media buys across the agency
• Hands-on experience with programmatic trading in self-service demand-side platforms (DSPs) and is passionate about programmatic strategy
• Excels at leading large display accounts ($100k+) with hands-on experience at an agency

What you’ll be doing

• Responsible for programmatic objectives and strategies that fulfill client business goals
• Oversight on all aspects of clients’ programmatic display services
• Investigate the results and make optimization recommendations while the media is live and use empirical data to improve both short and long term results
• Have a clear and technical knowledge of the tech landscape in regards to different DSPs, ABM platforms, and Campaign Manager
• Present complex concepts and metrics in a user-friendly way
• Lead programmatic strategy creation, inclusive of creative solutions
• 
Use critical thinking and analytical skills to analyze complex data sets to make decisions, provide meaningful and actionable insights, and meet and beat client expectations
• Provide assistance in troubleshooting campaign challenges
• Collaborate across departments in order to enhance the programmatic team’s deliverables

What you have

• At least 8+ years of experience in online marketing with an emphasis in programmatic display managing B2B campaigns with $100k or higher in monthly spend
• Agency and ABM experience required (6sense experience is a plus)
• Strategy and execution experience across ABM platforms and DSPs
• Deep experience with management of 1st, and 3rd party audience targeting across TTD, DV360, GDN, etc.
• Deep experience in programmatic display and strategy
• Hands-on experience in programmatic platforms; The Trade Desk and DV360 are required; additional platforms are a bonus, i.e., YouTube
• Experience with Adobe Analytics and Google Analytics
• High-end Excel skills, including coding and using formulas, and pivot tables
• Superb communication skills - written and oral; presentation skills are key for this role
• Highly analytical and data-driven
• Advanced knowledge and hands-on experience in Google Campaign Manager

• Additional experience working with publishers directly for media buys is preferred
• Additional online advertising experience outside of display, be it SEM, Facebook advertising, mobile, etc. is preferred
• Comfortable with both marketing and advertising concepts and the advanced mathematics involved in interpreting complex output from multiple systems and analyzing data.


The anticipated salary range for this position is $48/hr to $68/hr. Salary is determined by skills, experience, qualifications, alignment with market data, as well as internal and external equity.

About ROI·DNA

ROI·DNA, part of Hotwire Global and The Enero Group, is a full-service digital marketing agency delivering category-leading solutions to accelerate revenue for leading brands worldwide. 

From crafting bespoke ABM experiences for Fortune 500 companies to developing and designing future-proofed websites for hyper-growth companies, the agency focuses on driving radically successful outcomes for their B2B clients. 

Technology-led, ROI·DNA has developed exclusive top-tier partnerships with 6sense, Google, and Drift, helping drive over $12B in revenue for leading tech innovators including Elastic, Mollie, Drift, Salesforce, Amazon Web Services (AWS), and Cockroach Labs. 

Launched in 2009, ROI·DNA is a culture-first company built on doing it right, being inventive, encouraging employees to bring their whole selves, and maintaining a strict zero asshole policy. They exist to make a ginormous impact on their clients, their team, and the entire digital marketing world.