Public Relations and Analyst Relations Specialist

Avetta is looking for a Public Relations & Analyst Relations (PR/AR) Specialist to join our Marketing team. In this role, you will work on a wide variety of public relations campaigns and industry analyst relations programs, as well as cross-functionally with teams including product management, product marketing, customer experience and sales. It’s a fast-paced role within a high-energy team. 
 
Reporting to the Director of Brand & Messaging, the role requires an understanding of media relations, digital content creation, and industry analyst relations. Ideal for a self-starter with creative and critical thinking abilities, an eye for detail, and strong project management skills looking for a role with growth potential. 

DELIVERABLES: 

• Work across the Marketing team to keep the PR and AR programs focused, organized, and delivering on goals 
• Assist with planning and implementing public relations strategies to increase awareness of key areas of the business with a focus on products, partnerships, and verticals 
• Support our analyst relations program in partnership with the Chief Marketing Officer, including proactively supervising analyst report calendars, developing briefing materials, and responding to analyst inquiries 
• Manage all Social Media strategies globally, generates social posts based on Marketing calendar and owning the relationship with our social media agency 
• Collaborate with our customer experience team to bring Avetta customers into analyst reviews programs (i.e. Gartner) 
• Ensure the timely distribution of relevant Avetta/industry news internally via email, and externally via PR Newswire, NYSE distribution services, LinkedIn and Avetta’s website 
• Develop and edit written materials, including press releases, fact sheets, FAQs, and other supporting material 
• Monitor industry news and analyze media coverage through a third-party media tracker 
• Own and update Avetta’s media coverage archive and PR measurement process while tracking critical metrics for internal reporting 
• Work with external PR on media inquiries and interview requests for key spokespeople and assemble media briefing and press kit materials 
• Help coordinate submission materials for speaking and award opportunities 
• Coordinate multiple communications requests while maintaining priorities and stress levels 

MINIMUM QUALIFICATIONS: 

• Bachelor’s Degree in Public Relations, Communications or Journalism preferred 
• 2 years’ experience in public relations or corporate communications; agency experience preferred 
• Experience with acquisition & mergers  
• Experience with pitching and working with media directly 
• Experience writing press releases, bylines, award nominations, and more 
• Experience in handling measurement and reporting 
• Experience working with industry analysts in B2B enterprise software 
• Strong interest to learn more about enterprise SaaS technology, including the key trends that define the space 
• Excellent writing, editing, and verbal communications skills 
• Skilled at carefully planning, prioritizing, and carrying out your work with a bias for action in a fast-paced environment 
• Forward-thinking, upbeat, and enthusiastic about collaborating with many different team members and departments 
• B2B or B2C Social Media experience  
• In-depth knowledge of AP/APA style 

METRICS THAT MATTER: 

• Maintaining relationship and ownership with our current PR firm  
• Publication of a few PR releases per month  
• Every press release needs to include data science, analytics, metrics 
• 2-3 contributing articles per month  
• Open working relationship with the analyst community – who are these firms  
• Share voice above 75%  
• Awards – people, product, company  
• Social Media increase in followers and traction  

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