Senior Analyst Marketing Analytics

• Lead end-to-end analysis of the Refer-a-Friend program identifying opportunities to improve acquisition conversion retention and long-term value.
• Design and execute experimentation strategies including A/B testing and alternative methodologies when standard testing frameworks are constrained.
• Partner with Marketing Product Engineering and Data Science to translate ambiguous business questions into structured analyses and actionable recommendations.
• Define success metrics across the referral funnel and establish scalable frameworks to track and evaluate performance.
• Build and evolve dashboards reporting and data pipelines that enable faster more informed decision-making.
• Proactively identify anomalies investigate root causes and influence solutions across stakeholders to mitigate risks and unlock growth opportunities.
• Apply AI and automation to improve how we monitor performance and identify opportunities in near real time.

• Bachelor's Degree in Mathematics Statistics Economics Computer Science or a related quantitative field.
• 3+ years of experience in analytics with a focus on marketing growth or product analytics.
• Strong proficiency in SQL and experience working with large complex datasets with a track record of owning analyses end to end.
• Experience designing and analyzing experiments with familiarity in causal inference or non-traditional experimentation approaches.
• Experience building dashboards using tools such as Tableau or Sigma along with proficiency in Python or R for analysis and automation.
• The ability to operate in ambiguity prioritize effectively and influence cross-functional partners through clear data-driven communication.

What are DraftKings's perks and benefits like?

What We Do

It's simple at DraftKings we believe life is more fun when you're in on the action. For that reason we’re committed to responsibly creating the world’s favorite games and betting experiences. We’re developing the most innovative and entertaining real money products and offers; to forever transform how people experience sports; to be a fully vertically integrated sports betting operator. It's our ultimate goal to build the best most trusted and most customer-centric destination for our players. We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets developing cutting-edge products and shaping the future of responsible gaming.

Why Work With Us

Here “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth help us win as a team and create unforgettable moments for our customers. Ready to own what’s next?

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