Senior Associate Experience & Digital Marketing Business Planning Senior Production & Portfolio

• Lead EDM portfolio planning and delivery across assigned programs defining multi-year roadmaps prioritization frameworks investment sequencing and resource strategies to ensure the portfolio advances EDM's business plan and OKR framework.

• Coordinate production planning across in house creative content and technology teams ensuring production requirements timelines dependencies and resource needs are incorporated into portfolio plans and activation strategies.

• Connect the dots across programs and portfolios of work identifying how strategy roadmap decisions resource allocation and program outcomes collectively support EDM business objectives while surfacing tradeoffs opportunities and downstream implications.

• Facilitate cross functional planning governance and decision making across stakeholders driving alignment on priorities milestones dependencies and business outcomes through workshops planning sessions and executive discussions.

• Own and maintain portfolio management artifacts including integrated roadmaps capacity plans dependency maps and planning assumptions ensuring leaders have accurate visibility to support prioritization and decision making as conditions evolve.

• Identify assess and escalate portfolio level risks constraints and planning gaps including resource limitations roadmap conflicts and interdependencies while bringing recommendations and options to support timely resolution.

• Continuously improve planning portfolio management and reporting practices leveraging tools such as Workfront and AI to increase transparency streamline operations strengthen governance and improve organizational effectiveness at scale.

• Experience within a marketing creative content digital or customer experience organization with a strong understanding of how marketing strategies campaigns and activations are planned developed and delivered.

• Strong collaboration and teamwork skills (including internal employees and third-party partner resources).

• Strong written and verbal communications especially regarding public speaking email communications and PowerPoint presentations.

• Ability to work cross-functionally and partner with both colleagues and business leaders to influence at all levels of the organization.

• Self-starter process-orientated problem solver with the ability to manage multiple efforts and balance work strategically. You have no problem working in the gray.

• Strong organization skills and ability to prioritize work in a deadline driven environment. Detail-oriented is an absolute must.

• Preferred if candidate brings strong knowledge of Tier 1 creative and content production including production operations rights and usage management talent and asset licensing vendor management budgeting workflow governance resourcing and delivery planning enabling effective planning operational management cross functional coordination and informed decision making across complex programs and activations.

• Proficiency in using digital tools and platforms - specifically strong command of PowerPoint is required and the ability to tell a story and complex narrative through slides; familiarity with Adobe Workfront would be a great value-add; the team heavily uses AI and the candidate must either be "all-in" on learning and scaling (training is provided by the company) - or proven experience of solutioning problems and creating efficiencies through AI is an incredibly strong value-add.

• A minimum of a bachelor's degree and at least 7 years of relevant experience

• Proven experience in cross-functional & large-scale business planning activation production strategy project/program planning and/or management; please note that work samples may be requested.

What We Do

At New York Life our 180-year legacy of integrity mutuality and financial strength fuels a future defined by bold transformation. As the largest mutual life insurance company in the U.S. we operate on behalf of our policy owners—not shareholders. That structure allows us to take a long-term view investing in people purpose and innovation that endures. Guided by a clear enterprise vision to become a technology- data- and AI-powered company we’re modernizing our platforms rearchitecting experiences and embedding intelligence across our products and services. Our mission has always been about helping people through life’s most meaningful moments. Today technology is amplifying that mission—enabling us to serve clients advisors and communities in more personalized proactive ways. With a diversified business portfolio spanning insurance investments retirement group benefits and direct-to-consumer offerings New York Life delivers the stability of a Fortune 100 company with the agility of one that’s continuously evolving. We’re powered by a values-led culture inclusive teams and a shared belief that when our people thrive so does our company. Here tradition fuels momentum—and your ideas energy and growth power what’s next.

Why Work With Us

New York Life is transforming from the inside out—blending 180 years of trust with the velocity of innovation. What makes us different is our culture: grounded in integrity humanity and shared success—values that show up in how we work lead and grow. If you want a place where innovation has purpose—build what's next with us.

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