Senior Brand Manager - DTC

THE BIGGEST NAME IN HOME. THE BOLDEST TEAM IN E-COMMERCE.

Ashley Digital is the e-commerce engine behind Ashley Furniture Industries — one of the most recognized home brands in the world. As the world's largest manufacturer of home furnishings and the largest furniture store brand in North America Ashley is in a category unto itself. Our team sits at the intersection of world-class retail and digital innovation driving the e-commerce experience for millions of customers across every platform and touchpoint. If you’ve shopped online for a mattress in the last decade there’s a good chance you’ve already experienced our award-winning Nectar Sleep and DreamCloud. We're a fast-moving highly collaborative team operating at a transformational moment and we're charged with shaping how people discover explore and buy home furnishings. Our expertise spans data science performance marketing product and creative and our work reaches millions of customers every day. It's a rare combination: the energy of a tech company the stability of an industry leader and the opportunity to build something truly significant. If you're energized by transformation collaboration and meaningful impact at scale Ashley Digital is where ambition meets opportunity. 

To be considered for this remote opportunity you must reside and be authorized to work within the United States.

About The Role:

Ashley Digital is hiring a Senior Brand Manager to serve as the manager of two of our growth brands. This is a high-ownership commercial role: you will own the end-to-end brand experience — merchandising growth profitability sales mix and attach rate. The Senior Brand Manager will act as the connective tissue across Global Supply Chain Growth & Marketing Product and CRM to translate strategy into shipped work. The ideal candidate is a commercially sharp e-commerce-native operator who knows how to use data testing and a high-scale DTC platform to move the metrics that matter — revenue margin AOV and attach rate. You'll be measured on the performance of your brands not on activity.

What You'll Be Doing:

Brand Ownership & Strategy

• Own the commercial performance of two growth brands including top-line revenue margin sales mix and attach rate.
• Define and execute the merchandising and assortment strategy — product mix pricing architecture bundle strategy and promotional cadence — to ensure each brand has the right products at the right price points to win.
• Set the strategic direction for how each brand evolves over time from positioning to portfolio expansion to category whitespace.

Growth & Experimentation

• Identify and execute the highest-leverage levers to drive growth: bundle adoption premium SKU mix AOV expansion and conversion improvements across the funnel.
• Partner with Growth & Marketing and Product to design prioritize and execute a rigorous experimentation roadmap across PDPs hero CTAs bundles creative and merchandising.
• Read test results with discipline draw clear conclusions and scale what works.

Cross-Functional Execution

• Serve as the primary connector across Global Supply Chain (inventory sourcing new product development) Growth & Marketing (paid lifecycle brand) Product (site experience) and CRM (lifecycle communications and retention).
• Lead without authority — align cross-functional partners on priorities unblock workstreams and keep execution moving.
• Manage the brand calendar and ensure on-time delivery of launches campaigns and merchandising moments.

Brand Voice & Positioning

• Own how each brand shows up in the world — visually editorially and competitively.
• Partner with creative and content teams to ensure brand expression is consistent differentiated and commercially effective.

The responsibilities described above are not exhaustive. You may be asked from time to time and as reasonably required by business needs to perform other duties consistent with your skills and role including work for or on behalf of our related entities. This job description does not constitute a contract of employment and may be modified at any time subject to applicable law.

Skills & Qualifications:

• 5+ years of e-commerce experience ideally in DTC brand management merchandising or growth with a track record of expanding scope and commercial responsibility.
• Demonstrated ability to drive measurable business outcomes — revenue growth margin improvement attach rate conversion — through merchandising experimentation and cross-functional execution.
• Deep practical understanding of how modern e-commerce operates end to end: site merchandising paid acquisition lifecycle and post-purchase.
• Strong grounding in experimentation methodology with the ability to design run and interpret tests and translate results into decisions.
• Proven success operating in complex multi-stakeholder organizations at the intersection of merchandising growth supply chain and product.
• Commercially sharp with the ability to connect brand and merchandising decisions to business outcomes and communicate that logic clearly to leadership and partners.
• Excellent analytical skills with a demonstrated ability to use data to guide prioritization and trade-offs.
• Confident communicator comfortable presenting to senior leadership and cross-functional stakeholders.
• Bias toward action and experimentation balanced by sound judgment on what's worth testing.
• Shopify experience a plus; background in mattress furniture or home categories a plus.

What We Offer: (subject to eligibility requirements)

• Competitive salary
• Health Vision & Dental Insurance
• HSA company contributions
• 401K with company match component
• "Take what you need" PTO
• Wellness benefits
• A FREE MATTRESS plus an awesome Friends and Family discount!

If you reside in a state or location where pay transparency laws or regulations have been adopted please read the following: The salary for this position is $110000 - $140000. We carefully consider a wide range of compensation factors including your background skills qualifications experience geographic location and other non-discriminatory factors. These considerations can cause your compensation to vary. [Additionally this role might be eligible for discretionary bonuses or commission payments]. For more information regarding the pay range applicable for this position please contact us at [email protected]

Ashley Digital is a privately-held company headquartered in Tampa FL with offices in New York City London and Tel Aviv.  Learn more at: https://www.residenthome.com

Ashley Digital is committed to a policy of equal employment opportunity and will not discriminate against an applicant or employee on the basis of race color religion creed national origin ancestry sex gender age physical or mental disability veteran or military status genetic information sexual orientation gender identity gender expression marital status or any other legally recognized protected basis under federal state or local law.

Ashley Digital is proud to be a remote-first company and maintains policies to support our unique flexible work location culture. However there are a few important parameters to our work-from-home-culture: While we currently employ Residents in over 30 US states and 3 countries if you are hired you may be restricted to working from the state or country in which you currently reside unless the state or country to which you plan to relocate is one in which we already operate and no other restrictions apply to the role. As with anything we encourage an open dialogue about your current location and potential desired relocation during the interview process and upon hire if applicable and the extent any other restrictions apply to a particular role. We reserve the right to deny relocation requests post-hire for any reason.

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What We Do

Ashley Digital is the e-commerce engine behind Ashley Furniture Industries — one of the most recognized home brands in the world. As the world's largest manufacturer of home furnishings and the largest furniture store brand in North America Ashley is in a category unto itself. Our team sits at the intersection of world-class retail and digital innovation driving the e-commerce experience for millions of customers across every platform and touchpoint. If you’ve shopped online for a mattress in the last decade there’s a good chance you’ve already experienced our award-winning Nectar Sleep and DreamCloud.We're a fast-moving highly collaborative team operating at a transformational moment and we're charged with shaping how people discover explore and buy home furnishings. Our expertise spans data science performance marketing product and creative and our work reaches millions of customers every day.It's a rare combination: the energy of a tech company the stability of an industry leader and the opportunity to build something truly significant. If you're energized by transformation collaboration and meaningful impact at scale Ashley Digital is where ambition meets opportunity.

Why Work With Us

At Ashley Digital we pride ourselves in our creative innovative and collaborative company culture. We are a Remote-first company in the US and we’ve been doing this WFH thing since we were founded in 2016 (now in 33 states and counting!). We don't underestimate the importance of work/life balance.

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