Senior Brand Marketing Manager (Texas)

Join VillageMD as a Senior Brand Marketing Manager (Texas) working remotely in Dallas/Fort Worth or Houston

Join the frontlines of today's healthcare transformation.

Why VillageMD?

At VillageMD, we're looking for a Senior Brand Marketing Manager- Texas to help us transform the way primary care is delivered and how patients are served. As a national leader on the forefront of healthcare, we've partnered with many of today's best primary care physicians. We're equipping them with the latest digital tools. Empowering them with proven strategies and support. Inspiring them with better practices and consistent results.

We're creating care that's more accessible. Effective. Efficient. With solutions that are value-based, physician-driven and patient-centered. To accomplish this, we're looking for individuals who share our sense of excellence, are ready to embrace change, and never settle for the status quo. Individuals who have the confidence to lead but the humility to never stop learning.

Could this be you?

In this regional brand marketing role, you will be responsible for developing regional marketing strategies and implementing tactics through the lens of local market dynamics. You will be experienced at developing scalable marketing programs and initiatives designed to meet specific marketing objectives and achieve program performance. You will collaborate with our Texas local market operations and outreach teams as well as work closely with other marketing teams.  

This role will report directly to the Senior Director, Field Marketing and work extensively with Marketing Leadership, Business Development, Clinical Operations, Marketing Integration, National Medical Directors and other Brand and Growth Marketing colleagues.

How you can make a difference

• Develop, execute, and manage hyperlocal, integrated marketing plans for Texas markets to support patient retention and new patient acquisition
• Drive awareness, adoption, and engagement by creating hyper-local campaign plans through local paid media, events, and other local community activations to support patient engagement and acquisition
• Own new clinic opening marketing execution in collaboration with local market operators and corporate marketing
• Build and manage marketing programs with complex components with regional and national application
• Become a subject matter expert in the VillageMD model and translate the value proposition into compelling narratives specific to the market dynamics and VillageMD’s maturity in the market.
• Assess the local market and analyze differentiators to develop activation plans that will set Village Medical practices apart in the market
• Working closely with Brand Marketing leadership on positioning & messaging across customer audiences and products for Texas markets
• Collect and disseminate important local market intelligence
• Monitor overall local market performance and track success of marketing tactics
• Join meetings with regional BD team, sales ops, product, market leadership, clinic staff, etc. to act as voice of the local (internal) consumer back to corporate marketing
• Strategically support the assigned market and departments with the creation of online and offline materials such as presentations and collateral
• Develop regional marketing templates and collateral working with creative agencies to  ensure brand consistency
• Collaborate with Community Outreach team members to support the execution of regional marketing-related internal and external events
• Work as liaison between external vendors and VillageMD team members to deliver high-quality work, such as copywriting, graphic design, production coordination, printing, fulfillment, proofreading, translations, etc.

Skills for success

• You have high emotional intelligence, the ability to forge meaningful relationships, and can successfully navigate diverse stakeholder groups
• You are highly collaborative, yet skilled at influencing others to achieve results
• Experience performing under pressure with a strong sense of urgency, attention to detail, and a commitment to doing what you say you will do
• You are solution-oriented and have a passion for being hands-on in problem-solving and execution
• You are self-starting and maintain a high sense of urgency and accountability in delivering measurable results in line with agreed upon timeframes

Experience to drive change

• A minimum of 8+ years of brand marketing or agency experience required, B2C
• Bachelor’s degree required, Marketing or Advertising preferred 
• Preferred experience working in a grassroots marketing environment
• Healthcare experience preferred and Medicare Marketing Experience a plus
• Traditional and digital advertising experience preferred
• Familiarity and understanding of local healthcare dynamics preferred
• Experience conducting marketing research, conducting business reviews and creating/executing marketing plans is required
• Demonstrated emotional intelligence; can integrate with a team, engender trust and leverage relationships to get work done
• Proven project management skills evidenced by the ability to effectively manage internal stakeholders, direct multiple vendors and resources, meet deadlines and adhere to budgets
• Hands on approach including strong command of details
• An optimistic outlook and “can do” attitude
• You have a keen focus on results, and can navigate within ambiguity while maintaining a high-level of humility

How you will thrive

In addition to competitive salaries, a 401k program with company match, bonus and a valuable health benefits package, VillageMD offers paid parental leave, pre-tax savings on commuter expenses, and generous paid time off. You work in a highly-collaborative, conscientious, forward-thinking environment that welcomes your experience and enables you to make a significant impact from Day 1.

Most importantly, you make a difference. You see a clear connection between your daily work on VillageMD products and services and the advancement of innovative solutions and improved quality of healthcare for providers and patients.

Our unique VillageMD culture – how inclusion and diversity make the difference

At VillageMD, we see diversity and inclusion as a source of strength in transforming healthcare. We believe building trust and innovation are best achieved through diverse perspectives. To us, acceptance and respect are rooted in an understanding that people do not experience things in the same way, including our healthcare system. Individuals seeking employment at VillageMD are considered without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. 

Explore your future with VillageMD today.