Senior Brand Retention Manager

We engage the most inspired minds to do their best work wherever they work best-powering the freedom to create worldwide.
WP Engine is the most trusted WordPress technology company, powering over 1.5M digital experiences in 150+ countries for businesses of all sizes. WP Engine's all-in-one platform enables customers to design, build, power, and manage extraordinary WordPress, eCommerce, and headless sites-all thanks to a nonstop commitment to innovation, award-winning WordPress expertise, and a set of core values that guides us every day.
What's cool about this job
The Sr. Retention Manager at WP Engine is responsible for developing and implementing engagement strategies to foster customer retention and maximize product value. They work closely with various teams to execute effective lifecycle campaigns, analyze customer data for personalized messaging, and optimize communication experiences. The role involves interpreting data, driving data-driven decisions, and participating in program planning.
The day-to-day

• Developing "agency-as-a-customer" or "brand-as-a customer" discovery and engagement driving comms to help foster retention and ongoing product value discovery
• Partner with Product Marketing, Brand and Community leads to help develop and execute effective lifecycle campaign journeys that foster curiosity, deliver personalized value and deepen our relationship with our customers.
• Along with Campaign Managers, manage the end-to-end ideation and creation of highly targeted and personalized campaigns leveraging our CDP, Segment and our customer engagement platform, HubSpot.
• Analyze customer data to segment audiences and personalize messaging for maximum engagement, in partnership with our User Insights, Customer Success and Product Marketing team
• Develop testing plans in to continually optimize comms experiences
• Write detailed briefs for Creative and technical specs for product and engineering teams (as needed) to ensure data and execution expectations can be met
• Ensure flawless execution by working closely with cross-functional teams including (but not limited to) Marketing, Customer Success, and Product Marketing to ensure that both brand and operational needs are met.
• Use data-driven decisions to dive deeply and understand customer needs.
• Be adept at analyzing performance reports and communicating any immediate optimizations and improvements as needed
• Along with the Director, Customer Retention & Engagement and other Lifecycle Marketing practice leads, participate in program planning, including development of quarterly and annual plans, roadmaps and prioritization of initiatives
• Participate in key stakeholder meetings and executive presentations, including preparing and presenting content
• Continuously build a roadmap of hypotheses and experiments to test to improve results for the business

Required Experience

• You are passionate about understanding our customers, their lifecycle, and their behaviors
• Strong understanding of best practices and global compliance regulations (e.g. CAN-SPAM)
• You are comfortable with data and can dimensionalized results to draw insights from experimentation outcomes
• You are skilled at interpreting data and developing actionable insights and observations
• You have a strong knowledge of A/B and multivariate testing methodologies, and ability to scale post-test
• You are a strategic thinker who is able to consider challenges from multiple perspectives
• You are a strong communicator, able to articulate your point of view, engage in fact-based discourse, collaborate, compromise, and bridge gaps
• You are scrappy-driven, resourceful, and the natural owner of both big ideas and practical daily output
• You are a fast and eager learner willing to take on new challenges and explore ambiguous problems

The Perks and Benefits

• Company Stock Options (Every employee is an owner in the company)
• Great Health Benefits (Medical, Dental, Vision, Life Insurance)
• Fertility Benefits (IVF/Fertility drug coverage)
• HSA Company contribution $500 for employee / $1000 for family
• 401(k) with a 4% match
• Disability Insurance
• Paid Family and Caregiver's Leave
• Employee Assistance Program
• Generous Vacation Time (Who doesn't like time off)
• One-time $500 payment to set up your home office
• 4 Company Wellness Days a year
• 1 floating holiday
• $100 monthly wellness allowance to spend on what you want
• Access to free on-demand fitness classes
• Free subscription to Calm
• Pet Insurance
• On-going education through LinkedIn Learning, Workday Learning and our Career Growth Portal

At WP Engine, we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. WP Engine is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law.
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Base Salary Range
$80,000.00 - $120,000.00
We believe that compensation should be reflective of the impact you have within the organization relative to the market value of your role. The estimated base salary range for this position is as listed above. Some roles may also be eligible for overtime pay. Our salary ranges are determined by job role and responsibilities and level. The range displayed on each job posting reflects the minimum and maximum target for salaries for the position nationwide. The actual base pay will vary based on various factors including job-related skills and individual qualifications objectively assessed during the interview process. Your talent acquisition partner can share more about the total rewards package at WP Engine including any additional total rewards components such as equity, variable pay plans (if applicable), and benefits during the hiring process.