Senior Content Strategy Manager

Sr. Content Strategy Manager  
 

WEKA is architecting a new approach to the enterprise data stack built for the AI era. The WEKA® Data Platform sets the standard for AI infrastructure with a cloud and AI-native software solution that can be deployed anywhere. It transforms legacy data silos into data pipelines that make GPUs, AI, and other performance-intensive workloads run faster, work more efficiently, and consume less energy.  
 
WEKA is a pre-IPO, growth-stage company on a hyper-growth trajectory. We’ve raised $375M in capital with dozens of world-class venture capital and strategic investors. We help the world’s most innovative enterprises and research organizations, including 12 of the Fortune 50, reach discoveries, insights, and outcomes faster and more sustainably. 
 

We’re passionate about helping our customers overcome complex data challenges, accelerate innovation, and grow their businesses. If you share our passion, we invite you to join us on this exciting journey.  

 
What’s Cool About This Job 

The Senior Content Strategy Manager will be the "brain" behind our content strategy. Working closely with WEKA’s communications, product, digital marketing, and creative teams, they will help to translate deep technology concepts into compelling content that our target audiences will find interesting, informative and engaging. They will help to build a new content factory and monitor performance metrics to inform and optimize our content strategy over time. They will also research target audiences and identify their watering holes and content consumption preferences to ensure our marketing content informs, educates, delights, and engages our customers, prospects, partners, and industry influencers.  

 
Bring Your Expertise – and Your Passion 

This position may be a good fit if you are energized by working in a high-growth company environment, enjoy collaborating with a cross-functional team of globally distributed stakeholders, and are passionate about creating compelling content and strategies that amuse, inform, educate, and engage enterprise technology buyers.  

The successful candidate will be an organized, solution-forward, creative self-starter with exceptional interpersonal and time management skills. They will also have a passion for content strategy and an understanding of industry best practices for creating strategic content roadmaps, identifying prospect watering holes and successfully engaging them in marketing and sales content on WEKA’s website and beyond. 
  

This is a net-new position in our rapidly expanding global marketing team, reporting to WEKA’s Vice President of Global Communications. 
 

Responsibilities will include:  

• Content strategy development: Creating a strategic roadmap outlining content pillars, key topics, distribution channels, and editorial calendars aligned with WEKA's business and marketing objectives. 

• Content ideation and planning: Develop ideas for new content, including blog posts, byline articles, videos, infographics, advertising, paid media placements, and more. 

• Market research and audience analysis: Conduct thorough research to understand our target buying audiences, their needs, pain points, watering holes, and preferred content formats to tailor content accordingly. 

• Content development: Collaborate with a cross-functional team of content creators to produce high-quality content.  

• Brand guideline development and governance: Develop WEKA’s brand voice and style guidelines, helping to ensure compliance across all published external content.  

• SEO optimization: Implement SEO best practices to improve WEKA’s content visibility in search engine results. 

• Content distribution and promotion: Work cross-functionally to ensure content is effectively distributed in marketing campaigns across WEKA’s owned, earned, and paid media channels and on other relevant platforms. 

• Performance analysis and reporting: Track key metrics, such as website traffic, engagement, lead generation, and conversion rates, to measure content effectiveness and identify areas for improvement. 

• Content governance and quality control: Establishing content guidelines, maintaining consistency in brand voice, and ensuring content quality across all channels. 

Desired Skills and Qualifications 

• 7+ years experience in either content strategy and development or product or corporate marketing with enterprise or deep tech companies. Experience managing writing agencies and contractors is a plus.  

• Deep insight into content strategies and best practices: Demonstrated experience working with deep technical content and concepts and using it to educate, engage, and persuade prospective buying audiences.   

• Strong analytical skills: Ability to interpret data, analyze audience behavior, and use insights to inform content strategy.  

• Excellent copywriting and editing skills: Proficiency in crafting clear, concise copy and engaging content. 

• Enterprise and digital marketing domain expertise: Demonstrated understanding of enterprise tech and digital marketing practices, including SEO, social media, and email marketing.  

• Strong project and time management skills: Ability to manage multiple content projects simultaneously while meeting deadlines.  

• Communication skills: Effective communication with cross-functional teams, including designers, developers, and stakeholders.  

• Creativity and innovation: Ability to generate fresh, engaging content ideas to capture audience attention. 

 
Concerned you don’t meet every qualification? Don’t let it stop you from applying! 
WEKA is committed to building a diverse, inclusive, and authentic workplace. If you are excited about this position but don’t meet every qualification in the job description, we encourage you to apply anyway – you may be the right candidate for this or other positions at WEKA. 

 
WEKA is an equal-opportunity employer that prohibits discrimination and harassment of any kind. We provide equal opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.