Lead conceptual and written creative across campaigns and channels (video social digital OOH retail experiential). Write scripts and product copy translate technical product stories into human copy collaborate with art directors and designers adapt tone for global markets push creative thinking and use AI tools to accelerate work while maintaining original ideas.

About Us
SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 4100 associates the company's products are sold at key retailers online and offline and through distributors around the world.
AI at SharkNinja
At SharkNinja we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly adopt new tools and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet you'll fit right in.
ABOUT CREATIVE LABS
Creative Labs is SharkNinja's in-house creative engine. We turn breakthrough innovation into unforgettable stories campaigns and consumer moments. We move fast we build bold and we do not settle. We are now looking for a writer who can bring that ambition to life brief by brief line by line. Not just copy. Culture.
ABOUT THE ROLE
This is not a support role. The Sr. Copywriter is a creative force who knows what words can do. You know the difference between copy that sells and copy that sticks. And you write the kind that does both.
You bring conceptual range cultural fluency and a disruptor's instinct to everything you touch. You write across every format and channel with a voice that is distinctly SharkNinja: confident direct and impossible to ignore. You do not wait to be briefed. You see the idea and you chase it.
WHAT YOU'LL DO• Concept and write bold original campaigns across video social digital OOH retail and experiential. Work that earns attention and holds it.• Develop and write scripts for all touchpoints including social content video product launches and creator-driven formats with the same creative ambition across all of them.• Translate complex product stories into copy that feels effortless and human. Make technical innovation exciting to anyone anywhere.• Partner with Art Directors Creative Directors and designers to develop fully formed campaign ideas not just headlines attached to a concept.• Write for global audiences while staying locally relevant. Understand how tone humor and cultural context shift across markets.• Bring a point of view into every brief. Push back when the thinking is not sharp enough. Make every draft sharper than the last.• Stay ahead of platform trends cultural conversations and emerging content formats. Bring those instincts to the work before anyone has to ask.
WHAT YOU BRING• 6+ years of copywriting experience at a creative agency in-house team or equivalent with a portfolio that shows both conceptual range and executional craft.• Proven ability to write across formats: long-form short-form social video scripts retail copy digital campaigns and experiential. You do not specialize in just one lane.• A genuine conceptor. You come in with ideas not just words. You think in campaigns not executions.• Cultural fluency and the ability to write with voice wit and relevance. You understand what resonates right now and you know how to use that without chasing trends.• Experience writing for global audiences with an understanding of how tone and messaging adapt across markets without losing its edge.• Strong visual thinking. You can collaborate with a creative partner or hold your own in a visual conversation because you understand how copy and design work together.• Comfort working at speed. Creative Labs moves fast. You thrive in that environment not just survive it.• A collaborator's mindset and a competitor's standard. You want the work to be great not just done.• Experience using AI tools as a creative accelerant not a replacement for original thinking.
NICE TO HAVE• Experience writing for CPG consumer electronics home goods or lifestyle brands.• Familiarity with creator economy content formats and influencer collaboration briefs.
WHY SHARKNINJA
We don't do ordinary. At SharkNinja we move fast think big and push boundaries because that's how extraordinary happens. If you are the kind of writer who believes the right words and disruptive creative can start a cultural conversation and sell a million units at the same time you will thrive here.
Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market skills education experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position subject to applicable eligibility requirements: medical insurance dental insurance vision insurance flexible spending accounts health savings accounts (HSA) with company contribution 401(k) retirement plan with matching employee stock purchase program life insurance AD&D short-term disability insurance long-term disability insurance generous paid time off company holidays parental leave identity theft protection pet insurance pre-paid legal insurance back-up child and eldercare days product discounts referral bonus program and more.
Pay Range
$93600-$155500 USD
Our Culture
At SharkNinja we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible push boundaries and deliver results that others only dream of. If you thrive on breaking out of your swim lane you'll be right at home.
What We Offer
We offer competitive health insurance retirement plans paid time off employee stock purchase options wellness programs SharkNinja product discounts and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join you're not just part of a company-you're part of an outrageously extraordinary community. Together we won't just launch products-we'll disrupt entire markets.
At SharkNinja Diversity Equity and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work making an impact and having the opportunity for career acceleration. With help from our leadership associates and our community we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
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We do not discriminate on the basis of race religion color national origin sex gender gender expression sexual orientation age marital status veteran status disability or any other class protected by legislation and local law. SharkNinja will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process please contact SharkNinja People & Culture at [email protected]