Senior Creative Strategist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Creative Strategist based in United States.

This role is centered on shaping and executing high-performing creative strategies for digital advertising campaigns across major paid social platforms. You will transform data, audience insights, and product understanding into compelling short-form video concepts designed to drive measurable performance outcomes. The position blends creative storytelling with analytical rigor, requiring the ability to develop scripts, refine messaging, and iterate based on real-time campaign results. You will collaborate closely with production teams, editors, and strategists to ensure that creative output aligns with performance objectives. A key part of the role involves continuously testing, analyzing, and optimizing ad concepts across platforms such as TikTok, Meta, YouTube, and Google Ads. This is a fast-paced, performance-driven environment where creativity is directly tied to business impact.

• Develop and execute creative strategies for high-performing paid social and digital advertising campaigns
• Translate data insights, audience research, and competitive analysis into actionable creative concepts
• Write scripts, ad copy, and creative briefs for video, static, and multi-channel ad formats
• Analyze performance data from platforms such as Meta Ads Manager, TikTok Ads Manager, and other analytics tools
• Collaborate with production, post-production, and creative teams to ensure alignment between concept and execution
• Provide strategic feedback on creative outputs to improve performance and ensure consistency with campaign goals
• Identify top-performing creative concepts and trends through ongoing testing and data analysis
• Iterate and optimize campaigns based on performance results and structured testing frameworks
• Contribute to weekly strategic planning and creative direction for client accounts

Requirements:

• 5+ years of experience in creative strategy, performance marketing, paid social, or direct response advertising
• Strong understanding of social media platforms including TikTok, Instagram, Facebook, and YouTube
• Proven experience writing creative briefs, ad scripts, and marketing copy for performance-driven campaigns
• Ability to interpret data and translate insights into creative direction and actionable strategies
• Experience working with ad platforms such as Meta Ads Manager, TikTok Ads Manager, or similar tools
• Strong communication skills with the ability to simplify complex ideas into compelling narratives
• Excellent project management skills with the ability to manage multiple deadlines in a fast-paced environment
• Comfortable working in cross-functional teams including designers, editors, and marketing operators
• Proficiency with Google Workspace tools (Docs, Sheets, Slides, Gmail)
• Strong analytical mindset combined with creativity and storytelling ability

Benefits:

• Competitive total compensation ranging from $120,000 to $280,000 USD (base, bonus, and equity included)
• Fully remote work environment within the United States
• Opportunity to work with high-growth consumer brands across multiple industries
• Exposure to large-scale performance marketing campaigns and high-volume ad testing systems
• Career growth opportunities in a fast-scaling, performance-driven organization
• Collaborative environment combining creative, analytical, and technical expertise
• Work on cutting-edge paid social strategies across leading digital platforms