Senior Demand Generation Specialist (Account Based Marketing)

At G-P, our mission is to break down barriers to global business, enabling opportunities for everyone, everywhere. With remote-first and diverse teams all around the world, our people are the key to achieving this mission. That’s why we trust our Dream Team members with the flexibility and autonomy to do their best and most innovative work, encourage and support their personal growth and career development, and believe in recognition for a job well done.  

The work you’ll be a part of here will have a positive impact on people and their work/life possibilities around the world. Our industry-leading SaaS-based Global Employment Platform™ enables our customers to expand and grow into 180+ countries, creating more opportunities for global success – without requiring entity or subsidiary setup. Beyond the power of our platform, we never forget that behind every hire is a human being. And that brings us to you. 

Beyond a competitive compensation and benefits package, what we offer to all employees is the clear and simple promise of Opportunity Made Possible. Come expand your skills in new ways and experience the thrill of impacting the way the world works, today and in the future.  

About the position:

As an Demand Generation Senior Specialist focusing on ABM, you will play a pivotal role in developing and executing strategic campaigns targeting named accounts in EMEA. Localizing programs in key ICP regions will be a key aspect of this role.

This role encompasses execution across a variety of tactics and channels including paid ads, content syndication, display, events, direct mail and email. The successful candidate will be responsible for campaign execution,  campaign analysis, budget management, A/B testing, and fostering a close collaborative relationship with Sales and Business Development Representatives (BDRs).
Additionally, creative thinking for innovative program ideation is a key aspect of this role.

Responsibilities:

• Campaign Strategizing and Execution:
• Develop, lead, and execute programs to engage target accounts in alignment with our acceleration and growth objectives.
• Develop marketing localization strategies tailored to the unique needs and preferences of ICP priority countries. Ensure content, messaging, and creative assets are adapted to resonate with local audiences.
• Utilize various tactics, such as events, thought leadership, communications and direct marketing, based on account analysis and growth strategies developed with Sales and Partners.
• Partner with the Global Demand Generation Team to drive digital awareness through paid search and social campaigns across multiple social platforms.
• Budget Management:
• Effectively manage campaign budgets to ensure optimal allocation and ROI.
• Monitor spending and adjust strategies to maximize impact within budget constraints.
  
• A/B Testing:
• Conduct rigorous AB testing to optimize campaign elements and improve overall performance.
• Implement data-driven insights to refine and enhance campaign strategies.
  
• Analysis and Reporting:
• Utilize data, insights, and best practices to design, implement, and report on effective ABM campaigns and programs across various channels and platforms.
  
• Collaboration with Sales and BDRs:
• Cultivate a tight collaborative relationship with the sales and BDR teams.
• Collaborate with sales and customer success leadership and account teams to map stakeholder journeys, identify key account activities, and develop communication strategies to deliver targeted and personalized engagement
  
• Creative Ideation:
• Actively contribute to creative ideation sessions for the development of new and innovative ABM programs.
• Stay informed about industry trends and emerging technologies to bring fresh perspectives to campaign strategies.
  

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 2 + Languages required - German, French, Dutch
• We are looking for a candidate with a minimum of 5+ years of hands-on experience in B2B marketing, specifically in the field, events, and/or Account-Based Marketing (ABM).
• This individual should have a proven track record of delivering measurable commercial results.
• Strong understanding of various marketing channels and their application in ABM.
• Experience with budget management and a track record of achieving positive ROI.
• Proficiency in AB testing methodologies and campaign analysis.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Creative mindset with the ability to generate innovative ideas for campaign programs.
• Familiarity with marketing automation tools and CRM systems.

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