Senior Demand Generation Manager

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Demand Generation Manager in Canada.

This role is a key driver of pipeline growth, responsible for designing and executing high-impact, multi-channel demand generation programs that directly fuel revenue expansion. You will own the full demand engine, from strategy to execution, across paid media, email, webinars, and emerging acquisition channels. The position requires a strong balance of analytical rigor and creative experimentation, with a clear focus on optimizing performance across the funnel from lead generation to closed-won revenue. You will collaborate closely with Sales, Product Marketing, and Brand teams to align messaging, targeting, and campaign execution. This is a highly autonomous role where you will be expected to test, iterate, and scale new growth levers in a fast-moving environment. The impact of your work will be directly measurable in pipeline quality, conversion efficiency, and overall revenue contribution.

• Design, launch, and optimize multi-channel demand generation campaigns across LinkedIn, Meta, programmatic advertising, email, and webinars to drive qualified pipeline.
• Manage campaign performance against key metrics such as ROAS, cost per opportunity, pipeline contribution, and revenue impact.
• Develop integrated campaign strategies and briefs that align audience targeting, messaging, channel mix, and KPIs with revenue objectives.
• Identify, test, and scale new acquisition channels and growth experiments to expand pipeline generation.
• Analyze full-funnel performance from MQL to closed-won, uncovering insights to improve conversion rates, sales cycle velocity, and customer acquisition cost.
• Establish regular reporting cadences and performance reviews, providing actionable recommendations and optimization strategies to stakeholders.
• Partner closely with Sales, Product Marketing, and Brand teams to ensure alignment on lead quality, messaging consistency, and buyer journey experience.
• Ensure strong CRM and marketing automation execution using tools such as Salesforce and Pardot to maintain high-quality lead flow and attribution accuracy.

Requirements

• 6+ years of marketing experience, including at least 4+ years focused on demand generation in a B2B environment.
• Proven track record of driving pipeline and revenue growth through multi-channel demand generation programs.
• Strong hands-on experience with paid media channels such as LinkedIn Ads, Meta Ads, programmatic platforms, and email marketing.
• Experience working with CRM and marketing automation tools such as Salesforce and Pardot (or equivalent platforms).
• Strong analytical skills with the ability to interpret funnel data and optimize campaigns based on performance insights.
• Experience in SMB or B2B SaaS marketing environments is strongly preferred.
• Comfortable working autonomously in fast-paced, high-growth environments with strong ownership mindset.
• Familiarity with AI and automation tools to improve campaign efficiency and scaling is a plus.

Benefits

• Competitive compensation package including a base salary of CA$150,000 to CA$175,000 (Canada) or $120,000 to $130,000 (US), plus bonus eligibility.
• Fully remote work environment across the United States and Canada.
• Opportunity to directly impact mission-driven organizations through technology and marketing.
• Collaborative and supportive culture focused on empathy, innovation, and continuous growth.
• Exposure to high-impact, full-funnel demand generation strategy with ownership over key growth levers.
• Work with modern marketing and automation tools in a fast-evolving SaaS environment.
• Strong emphasis on experimentation, learning, and professional development.