Senior Manager, Brand Marketing Strategy

In this role, you will lead the end-to-end development and execution of integrated marketing strategies and campaigns, ensuring alignment across brand, fundraising, communications, media, and analytics teams. You will act as a key strategic partner in shaping annual planning while also driving hands-on delivery across multiple high-visibility campaigns.

• Support and partner with senior leadership in annual brand strategy and integrated campaign planning
• Lead the development and execution of 360° marketing campaigns across digital, media, creative, and content channels
• Translate organizational and fundraising priorities into cohesive, insight-driven campaign strategies
• Develop campaign briefs, messaging frameworks, and content calendars to guide creative and media execution
• Manage end-to-end campaign delivery including production, approvals, trafficking, translation, and budget oversight
• Lead and coordinate external agencies and vendors, ensuring quality, consistency, and alignment with objectives
• Oversee performance tracking, KPI definition, and optimization in partnership with analytics and media teams
• Drive real-time campaign adjustments based on performance insights and market conditions
• Lead cross-functional alignment across internal teams and external partners throughout campaign lifecycles
• Own post-campaign performance reporting and ensure insights are integrated into future planning cycles
• Manage and develop talent, providing coaching, feedback, and performance leadership to support team growth

Requirements

You are an experienced brand marketing leader with a strong background in integrated, multi-channel campaign development and execution. You bring a balance of strategic thinking, operational rigor, and creative problem-solving, with the ability to lead complex initiatives across multiple stakeholders.

• 10+ years of experience in brand marketing, ideally with a focus on integrated 360° campaign development
• Proven experience leading end-to-end marketing campaigns across digital, media, and traditional channels
• Strong ability to translate strategic objectives into actionable campaign plans and creative direction
• Experience working with cross-functional teams including media, analytics, communications, and fundraising or revenue teams
• Solid understanding of digital marketing, media planning, and audience segmentation
• Strong analytical mindset with the ability to use data and insights to optimize campaign performance
• Excellent communication and presentation skills, with the ability to influence senior stakeholders
• Demonstrated leadership experience, including managing teams and external agency partners
• Ability to manage multiple priorities in a fast-paced, deadline-driven environment
• Creative and strategic thinker with strong problem-solving and decision-making capabilities
• Experience in not-for-profit or mission-driven environments is considered an asset

Benefits

• Competitive salary range: $95,000 – $125,000 CAD
• Comprehensive health, dental, vision, life, and disability insurance
• Defined contribution pension plan with employer matching
• Generous paid time off including vacation, personal, and wellness days
• Paid organization-wide holiday closure (December 25 – January 1)
• Flexible hybrid work model with occasional in-office presence in Toronto
• Professional development opportunities and learning support
• Employee Assistance Program (EAP) and wellness-focused benefits
• Mobile phone and home office setup reimbursement
• Opportunity to contribute to high-impact, purpose-driven national campaigns.