Senior Director Brand & Product Marketing Strategy

Department: Marketing  

Reports To: Head of Growth 

Employment Type: Full-Time 

Salary: $195000 – $230000 

About the Role 

You own the message across every surface the company controls. From first strategic thought to the last asset a customer sees you make sure what we say is sharp on brand and worth paying attention to. You are the single person accountable for the message surviving every handoff intact. 

In a brokerage message integrity is two things at once: editorial and regulatory. You hold both. The work must be the best in the category and it must clear review. The promise: on time at pace at quality on message and in compliance the whole way down. 

What You'll Do:

Product Marketing 

• Build a real product marketing discipline where there is ad-hoc coordination. Own the launch calendar gate process and cross-org dependencies so every launch runs from one master plan. 

• Translate customer segmentation into positioning that speaks to our highest-value targets. Own a live competitor matrix; in derivatives outdated positioning is a liability. 

• Set cross-product adoption targets on every launch and produce messaging enablement so every customer-facing team carries consistent differentiation. 

• Track launch on-time rate gate adherence cross-product adoption and message consistency across customer-facing surfaces. 

Comms & Social 

• Own messaging and editorial standards across owned social and communications. Hold a brand voice consistent on every surface we control. 

• Own communications PR announcements brand moments and the narrative around launches. Amplify executive voices and turn earned moments into owned content. 

• Build and operate this function 

• Track owned channel engagement audience growth and share of voice. 

Creative Strategy & Production 

• Own the creative quality bar and the production pipeline end to end. Compress cycle time by pairing internal leads with outside resources scaling partner capacity to meet demand without quality drift. 

• Move to a testing framework. Run testing methodology for owned and brand creative and feed structured learnings into the Performance team’s paid-creative work. 

• Track creative production volume on-time delivery rate and brief-to-launch cycle time. 

Cross-Functional Partnership 

• Co-own the advertising review workflow with Compliance (FINRA advertising review including options of disclosure requirements). Build review into the timeline as a standing gate not a surprise. 

• Own brand-health measurement: awareness sentiment and share of voice reported to leadership quarterly. 

• Track brand health compliance first-pass approval rate and review cycle time. 

• Support revenue new accounts and ARPU by contributing to the upper-funnel quality and message that make them move. 

• Support CAC and conversion by raising the quality of the message and creative that prospects encounter before they ever reach a performance channel. 

Who You Are:

• 12–15 years in leading marketing with real depth across product marketing brand and creative. 

• 5–8 years leading teams including managers with a track record of building and developing people. 

• Experience in a regulated industry strongly preferred in financial services or fintech. FINRA familiarity and willingness to obtain a Series 24 are a plus. 

• A portfolio that shows high-quality creative shipped at scale and the judgment to hold a quality bar under deadline pressure. 

• Fluency with brand measurement and the ability to connect brand work to business outcomes without overclaiming. 

• Bachelor’s degree required. 

Why This Role Matters:

Most of the company’s revenue comes from a small core of high-value experienced traders and the strongest channels for reaching them are the ones we own and earn not the ones we buy. That makes this role the lever. Get the message right ship it fast keep it compliant and the whole engine works better. This is where brand stops being decoration and becomes the thing that compounds. 

• Performance Bonuses 
• Stock Purchase Options 
• Medical/Vision/Dental Benefits 
• 401k Plan 
• 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!) 
• 10 Paid Sick Days 
• Gym Membership Reimbursement 
• Commuter Benefits 
• Pet Insurance 
• Wellness & Mental Health Programs 
• Charitable Donation Matching 
• Two Paid Volunteer Days Off 
• Daily catered lunch when in the office 
• Full kitchen with snacks and beverages 
• In-building gym 
• Shuttle to/from Metra 

What We Do

IG North America is home to tastytrade tastylive tastyfx and tastycrypto—a family of brands built to democratize trading and empower individual investors. Founded in Chicago by the creators of thinkorswim acquired by London-based IG Group in 2021 we combine startup innovation with the backing of a global fintech leader with 50+ years of experience. From our headquarters in Chicago's Fulton Market our team builds award-winning trading platforms produces live financial education content daily and creates technology that makes complex markets accessible. tastytrade is our retail brokerage for self-directed investing and trading with tastylive providing content to educate our customers. tastyfx is the fastest-growing forex broker in the US. tastycrypto provides self-custody digital wallets for decentralized finance. We're a lean collaborative team that values autonomy pragmatism and impact. Whether you're building technology creating content serving customers or supporting operations you'll work alongside people who are passionate about disrupting traditional finance and genuinely care about helping traders succeed. Our culture rewards initiative embraces experimentation and measures success by the value we create for our users.

Why Work With Us

Success at tastytrade begins and ends with our people. If you’re looking for a collaborative and innovative team we are the place for you!

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