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Senior Director, Community & Advocacy

Remote Posted Jun 30, 2026 0 views

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BrazeJobs
Senior Director Community & Advocacy

Senior Director Community & Advocacy

Reposted 5 Hours Ago
Easy Apply
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Chicago IL USA
Hybrid
147K-248K Annually
Senior level
Marketing Tech • Mobile • Software
Find your people. Make real impact.
The Role
Lead Braze's community advocacy CABs and customer storytelling to drive retention and expansion. Manage a senior team integrate community signals into CS and product measure program ROI and scale advocacy and community platforms across regions.
Summary Generated by Built In

At Braze we have found our people. We’re a genuinely approachable exceptionally kind and intensely passionate crew.

We seek to ignite that passion by setting high standards championing teamwork and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change you will be empowered to make a real impact here with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive we can’t wait to meet you.

About the Role

Braze powers the world's most ambitious consumer engagement programs — and the Braze Community is the practitioners certified experts and ambassadors who run them building their careers and defining the standard for the discipline.

You will own that ecosystem: our flagship community platform our customer advocacy program our executive Customer Advisory Boards and our customer storytelling motion. You'll lead a focused senior team of five and partner closely with Product Marketing Content Marketing Customer Experience Demand Generation and our events teams.

These programs are healthy growing and genuinely loved — tens of thousands of practitioners in the product monthly a digital community in the thousands champions in the hundreds. What they are not yet is fully wired into how Braze retains and grows customers. That's the job: take programs people admire and make them programs the business runs on.

What You'll Do

Lead the community function. Own the strategy and operating cadence of Braze Bonfire — online forums regional meetups and recognition programs. Engagement is the foundation and you'll keep raising that bar — but it isn't the finish line. Wire the community into how Braze operates: community signals feeding account health and CS workflows support deflection measured and meetups planned jointly with our regional events strategy as a deliberate retention and expansion lever not a parallel calendar.

Lead the advocacy function. Own Braze Customer Champions end-to-end: a tiered program producing a steady supply of references speakers storytellers and product co-creators. Make pulling from the champion bench the default move for every customer-facing team. Measure influence with rigor: pipeline-touched references-sourced advocacy-led content produced.

Own our Customer Advisory Boards. Run a small number of high-stakes CABs aligned to Braze's flagship moments. Build the executive-to-executive experience that earns time from our most strategic customers and partner with Product and PMM to turn customer insight into roadmap and narrative.

Own customer storytelling. Stand up the testimonial capture motion across video written and quotable formats and keep customer voices flowing into case studies campaigns and analyst-facing programs with PMM and Content Marketing.

Connect community advocacy and learning. Braze is building a unified customer empowerment ecosystem — learner → community participant → advocate → champion. You'll co-design the journeys shared identity and measurement framework that make it feel like one experience.

Lead and develop a team. Your team of five — digital community advocacy (principal + specialist) and community & learning events (manager + specialist) — is a high-ownership group where every person carries a program. Set direction raise the bar and develop them while operating credibly with VPs and SVPs across Braze.

Run the function on numbers. Own a clear KPI tree: engagement advocacy influence dollars share of at-risk and expansion accounts touched by community and events motions CAB follow-through story volume and utilization. Build investment cases on that framework.

 Who You Are

You've led a customer advocacy program at scale. You've built or substantially grown a reference champion or ambassador program in B2B software — the operating infrastructure the tiers and the GTM relationships that make teams pull from it by default.

You've run a customer community of meaningful scale. You know the difference between community as a marketing channel and community as a customer experience and you optimize for the second because the first follows. You've lived through a migration or re-platforming and have opinions about it.

You're comfortable in pipeline conversations. Influence dollars references closed expansion influenced — you can defend the function's investment with credible numbers as a peer to sales and CS leaders.

You operate cross-functionally at a senior level. PMM on storytelling Content on narrative production CX on advocacy enablement Product on roadmap Demand Gen on regional and field programs Events on flagship moments. When you disagree with a peer you say so and resolve it.

You're a builder. A five-person team and a function whose next chapter is integration not maintenance reads to you as opportunity.

You develop people. Your reports stay grow and become the next layer of leaders.

You build with the tools of the moment. New platforms AI tooling new operating models — you experiment and push how your team works.

Bonus
  • Experience in MarTech customer engagement or adjacent B2B SaaS categories
  • Background spanning both community and education / learning programs
  • Direct experience scaling an advocacy platform (e.g. ChampionHQ Influitive) or community platform (e.g. Higher Logic Vanilla Bevy)
  • Multi-region community programs across AMER EMEA and APAC
  • Public speaking presence and a point of view on the future of customer-led growth

For candidates based in the United States the pay range for this position at the start of employment is expected to be between $147000 and $221000/year with an expected On Target Earnings (OTE) between $165000 and $248000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors including market location job-related knowledge skills and experience. In addition to cash compensation this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that you will own a piece of our company.

WHAT WE OFFER

Braze benefits vary by location and we encourage you to review our specific benefits offerings for each country here. More details on benefits plans will be provided if you receive an offer of employment.

From offering comprehensive benefits to fostering hybrid ways of working we’ve got you covered so you can prioritize work-life harmony. Braze offers benefits such as:

  • Competitive compensation that may include equity
  • Retirement and Employee Stock Purchase Plans
  • Flexible paid time off
  • Comprehensive benefit plans covering medical dental vision life and disability
  • Family services that include fertility benefits and equal paid parental leave
  • Professional development supported by formal career pathing learning platforms and a yearly learning stipend
  • A curated in-office employee experience designed to foster community team connections and innovation
  • Opportunities to give back to your community including an annual company-wide Volunteer Week and donation matching 
  • Employee Resource Groups that provide supportive communities within Braze
  • Collaborative transparent and fun culture recognized as a Great Place to Work®

ABOUT BRAZE
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™. Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence BrazeAI™ allows marketers to combine and activate AI agents models and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter faster and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization Braze enables companies to turn action into interaction through autonomous 1:1 personalized experiences.

The company has been consistently recognized as a Leader in marketing technology by industry analysts and was named a G2 “Best of Marketing and Digital Advertising Software Product” in 2026. Braze was also named a 2026 Best Places to Work by Built In a 2025 America’s Greenest Companies by Newsweek and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. Braze is also proudly certified as a Great Place to Work® in the U.S. the UK Australia and Singapore. 

The company is headquartered in New York with offices in Austin Berlin Bucharest Chicago Dubai Jakarta London Paris San Francisco São Paulo Singapore Seoul Sydney and Tokyo.

BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER

At Braze we strive to create equitable growth and opportunities inside and outside the organization.

Building meaningful connections is at the heart of everything we do and that includes our recruiting practices. We're committed to offering all candidates a fair accessible and inclusive experience – regardless of age color disability gender identity marital status maternity national origin pregnancy race religion sex sexual orientation or status as a protected veteran. When applying and interviewing with Braze we want you to feel comfortable showcasing what makes you you.

We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar we encourage you to apply as we’d love to meet you.

Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and if applicable based on your location how you can exercise any privacy rights.

Skills Required

  • Experience leading a customer advocacy/reference/champion program at scale in B2B software
  • Experience running a customer community of meaningful scale including migrations or re-platforming
  • Ability to measure and defend program ROI with pipeline influence references sourced and expansion metrics
  • Experience running Customer Advisory Boards and building executive-to-executive experiences
  • Experience owning customer storytelling and testimonial capture across video written and quotable formats
  • Track record of operating cross-functionally with PMM Content CX Product Demand Gen and Events at a senior level
  • People management experience leading and developing a small senior team
  • Experience designing integrated customer journeys linking learning community advocacy and measurement frameworks
  • Familiarity with advocacy and community platforms (e.g. ChampionHQ Influitive Higher Logic Vanilla Bevy) and modern AI tooling
  • Experience in MarTech customer engagement or adjacent B2B SaaS categories
  • Experience scaling multi-region community programs across AMER EMEA and APAC
  • Public speaking presence and a point of view on customer-led growth

What the Team is Saying

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The Company
HQ: New York NY
2000 Employees
Year Founded: 2011

What We Do

At Braze we believe in the passion of our people. We seek to ignite that passion by setting high standards championing teamwork and creating work-life harmony. We thrive when people add their unique perspectives to our ever-growing teams—and we strive to empower you to make an impact that fuels both you and our business.

Why Work With Us

At Braze we believe in the passion of our people. We seek to ignite that passion by setting high standards championing teamwork and creating work-life harmony. We thrive when people add their unique perspectives to our ever-growing teams—and we strive to empower you to make an impact that fuels both you and our business.

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Employees engage in a combination of remote and on-site work.

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