Senior Director, Digital, Marketing Technology, and Data

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Director, Digital, Marketing Technology, and Data based in United States.

This role offers the opportunity to lead the digital transformation of a high-growth technology organization by shaping the future of marketing systems, data strategy, and digital channels.
You will own the architecture and evolution of a complex MarTech ecosystem while driving measurable growth through data-driven decisions.
As a senior marketing technology leader, you will bridge strategy, engineering, analytics, and marketing operations to create scalable solutions.
You will build and mentor high-performing teams while establishing processes that improve efficiency, performance, and collaboration.
The role combines technical depth, marketing expertise, and executive-level influence to accelerate customer acquisition and business growth.
You will have the opportunity to make a direct impact by creating the foundation for a modern, data-driven marketing organization.

The Senior Director, Digital, Marketing Technology, and Data will be responsible for leading the marketing technology ecosystem, digital strategy, and data capabilities that support business growth. This role requires a hands-on technical leader who can manage teams, optimize platforms, and translate complex data into actionable business strategies.

• Own the MarTech roadmap and architecture, ensuring seamless integrations, effective data flows, and scalable solutions across marketing platforms.
• Lead and develop marketing operations teams responsible for platform administration, governance, optimization, and process improvements.
• Define and execute integrated paid and owned digital channel strategies, including channel mix, investment priorities, and performance goals.
• Develop and maintain the marketing data strategy, ensuring data accuracy, strong governance, and reliable insights across systems.
• Oversee the marketing website development function, including engineering processes, technical architecture, sprint planning, quality assurance, and release management.
• Serve as a strategic technology and data partner within the marketing leadership team, providing insights that influence business decisions.
• Build strong partnerships with analytics, engineering, marketing, and external vendors to improve measurement frameworks and operational effectiveness.
• Mentor senior leaders and managers, fostering a culture of ownership, innovation, and continuous improvement.

Requirements:

The ideal candidate is a strategic and technical marketing technology leader with extensive experience managing complex digital ecosystems, leading teams, and driving measurable business outcomes in high-growth environments.

• 12+ years of experience in digital marketing, marketing technology, or marketing operations leadership, including significant experience managing MarTech platforms and technical teams within B2B SaaS or technology companies.
• Proven hands-on expertise with marketing technology platforms, including administration, architecture, integrations, and optimization.
• Experience leading website development teams with knowledge of engineering processes, technical architecture, and release management.
• Strong understanding of marketing data architecture, including data models, APIs, integrations, ETL processes, and automation tools.
• Demonstrated ability to create and execute digital channel strategies across paid and owned channels.
• Experience partnering with analytics and data engineering teams to develop attribution models, measurement frameworks, and performance insights.
• Strong leadership skills with experience developing senior managers and building high-performing teams.
• Excellent communication skills with the ability to influence executive stakeholders and translate technical concepts into business outcomes.
• Experience managing agency partnerships, vendors, and evaluating internal versus outsourced operating models.

Benefits:

• Competitive salary range of $195,000 - $225,000 annually, based on experience.
• Meaningful equity opportunities.
• Fully remote work environment for candidates based in the United States.
• Opportunity to lead impactful digital transformation initiatives within a growing technology organization.
• Leadership role with significant ownership over marketing technology, data strategy, and digital growth initiatives.
• Collaborative culture focused on innovation, accountability, inclusion, and professional growth.