Senior Director, Product Marketing

· Remote

Location

Remote

Type

Full Time

Job Description

KlaviyoJobs
Senior Director Product Marketing

Senior Director Product Marketing

Reposted 14 Hours Ago
Easy Apply
San Francisco CA USA
Hybrid
224K-336K Annually
Senior level
Consumer Web • eCommerce • Marketing Tech • Retail • Software • Analytics • Generative AI
Best place for ambitious people to learn and grow.
The Role
Lead product marketing for Klaviyo's Marketing Data Platform and AI portfolio. Own positioning messaging and GTM; launch features and agentic AI products; build sales and marketing assets; partner with product and sales to shape roadmap and support strategic deals; establish thought leadership in B2C marketing.
Summary Generated by Built In

At Klaviyo we value the unique backgrounds experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny.


We're looking for a Sr. Director of Product Marketing to lead positioning messaging and go-to-market across Klaviyo's largest and most strategic product portfolio Marketing Data Platform and AI - and to lead the GTM PMM team that translates our innovation into impact for the field and our customers from the entrepreneur scaling their first store to the world's largest global enterprises.

This is a rare opportunity to own the narrative for the full breadth of what makes Klaviyo different: the platform that powers it all the AI that's changing what marketing automation means and the go-to-market motion that brings it to life across every segment and market we serve.

You're a leader with a strong POV sharp instincts and the drive to establish Klaviyo as the definitive category leader in an increasingly noisy landscape. You believe AI isn't just a feature -  it's a new way of working and you'll model that by running your team with AI-powered workflows that move faster think bigger and scale output without scaling headcount.

If you thrive in a fast-paced environment love both the art and science of storytelling and want to do the best work of your career while inspiring a team of passionate product marketers to do the same — this role is for you.

How you'll make a difference: Lead a team of product marketers who are responsible for:

  • Crafting differentiated unified positioning & messaging for Klaviyo Marketing - spanning AI. omnichannel automation and our full channel suite: email SMS/RCS WhatsApp mobile push and social
  • Partnering with Product Managers the field as the voice of our customers GTM teams and the market to help shape our product roadmap - particularly as we scale our AI agent capabilities
  • Establishing Klaviyo as the definitive thought leader in B2C marketing by developing a strong POV on what it means for AI to handle the work of marketing - not just assist it
  • Launching new innovative features and products into market that cut through the noise in the marketing automation landscape - from net-new channels to agentic AI that autonomously builds campaigns flows and strategies
  • Building core sales and marketing assets such as pitch decks one pagers enablement trainings and more
  • Supporting our Sales teams in strategic deals that require deep product expertise and a strong understanding of B2C customer needs and use cases
  • Supporting our Sales teams in strategic deals that require deep product expertise and a strong understanding of B2C customer needs and use cases

Who you are:

  • 12+ years of experience in B2B SaaS product marketing roles ideally with a stint marketing to Marketing buyers (yes slightly meta)
  • 5+ years of experience directly managing and coaching individual contributors building the next generation of great product marketers
  • Curious and AI-forward with a clear perspective on what AI means for your buyers and for how marketing teams operate - and you run your own team accordingly using AI workflows to move faster and go deeper
  • Comfortable owning a broad product portfolio - marketing platform and AI - and able to connect the "what" to the "so what" for every audience from entrepreneur to global enterprise
  • Know what great work looks like - bringing in frameworks and playbooks for our team while knowing when to create our own playbook to move fast
  • Have examples of great positioning and messaging that cut through the noise and differentiated your product or service - ideally in a landscape as crowded as marketing automation
  • Unafraid of rolling up your sleeves and diving into the work be it creating messaging pitch decks or other assets
  • Love and thrive in a fast-paced dynamic environment
  • Experience in e-commerce digital marketing or marketing automation software is a major plus; experience marketing AI products or agentic software is a strong differentiator

Massachusetts Applicants:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors including the applicant’s job-related skills relevant experience education or training and work location.

In addition to base salary our total compensation package may include participation in the company’s annual cash bonus plan variable compensation (OTE) for sales and customer success roles equity sign-on payments and a comprehensive range of health welfare and wellbeing benefits based on eligibility. 

Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.

Base Pay Range For US Locations:
$224000$336000 USD

This role may require up to 10% travel for purposes such as new hire onboarding client or partner work if applicable team meetings and industry events. Travel is coordinated in advance.

Get to Know Klaviyo

We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career where you’ll be welcomed as your whole self from day one and supported with generous benefits we hope you’ll join us.

AI fluency at Klaviyo includes responsible use of AI (including privacy security bias awareness and human-in-the-loop). We provide accommodations as needed. 

By participating in Klaviyo’s interview process you acknowledge that you have read understood and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data see our Job Applicant Privacy Notice.

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race ethnicity citizenship national origin color religion or religious creed age sex (including pregnancy) gender identity sexual orientation physical or mental disability veteran or active military status marital status criminal record genetics retaliation sexual harassment or any other characteristic protected by applicable law.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment bank details or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com) instant messaging platforms or unsolicited calls.
 
By clicking "Submit Application" you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice.  If you do not wish for Klaviyo to process your Personal Data please do not submit an application.  You can find our Job Applicant Privacy Notice here and here (FR).
 

Skills Required

  • 12+ years of experience in B2B SaaS product marketing roles
  • 5+ years of experience managing and coaching individual contributors
  • Experience marketing to Marketing buyers (preferred but ideal)
  • Strong understanding and practical perspective on AI and its application to marketing; use AI workflows to run a team
  • Comfort owning a broad product portfolio across marketing platform and AI
  • Proven ability to create differentiated positioning and messaging that cuts through competitive landscapes
  • Experience creating sales and marketing assets such as pitch decks one-pagers and enablement trainings
  • Willingness to be hands-on producing messaging and go-to-market materials
  • Experience in e-commerce digital marketing or marketing automation
  • Experience marketing AI products or agentic software

What the Team is Saying

Amit
Eva
Tai
Mads
Uche
Ben
Risa
Kit
Angela
Laksh
Laksh
Devin
Anthoney Kelley
Carmel
Carmel
Andrew Bialecki
Mohamed Ali

Klaviyo Compensation & Benefits Highlights

How does Klaviyo ensure its pay and bonus plans are competitive?

Klaviyo supports competitive pay through a total rewards approach that combines salary equity bonus opportunities benefits learning support and a performance culture tied to measurable impact. 

  • Competitive total rewards: Klaviyo’s benefits overview highlights competitive salaries 401(k) match employee referral bonuses equity an employee stock purchase plan flexible paid time off commuter/transit support fitness reimbursements mental and emotional wellbeing programming and learning support. External reviews reinforce the value of the package with employees citing competitive pay bonuses RSUs ESPP health insurance parental leave unlimited PTO and learning stipends as meaningful parts of the employee experience.
  • Pay connected to impact and outcomes: Klaviyo’s handbook frames performance around ownership clarity and measurable results. The value “Know the score” states that results matter more than effort alone while “Drivers wanted” emphasizes proactive ownership and “Be meticulous in your craft” reinforces a high bar for work quality. That creates a compensation and recognition philosophy where strong outcomes not just activity are central to advancement and rewards.
  • Equity and long-term value: Equity is a visible part of Klaviyo’s rewards story. Klaviyo offers equity packages to all full-time employees vesting over four years and provides an employee stock purchase plan. That ownership opportunity sits within a growing business: in Q1 2026 Klaviyo reported $358 million in revenue up 28% year over year and raised full-year 2026 revenue guidance to $1.514 billion to $1.522 billion. Those business results give employees a clear connection between company performance long-term growth and the value of ownership-based compensation.
  • Rewards supported by growth and development benefits: Klaviyo’s compensation package is paired with benefits that help employees grow their careers and build long-term value. K-Pro Learn learning stipends mentorship Career Architecture and manager development programs support continued skill-building. A customer success manager noted that Klaviyo offers a learning stipend for job-related coaching or training while employee survey insights show 78% of respondents feel they are gaining the skills and experience to grow their careers.
  • External signals:
    • Compensation Sentiment: External reviews frequently praise Klaviyo’s competitive salary bonuses equity RSUs ESPP 401(k) match learning stipend and generous benefits. (Glassdoor; Comparably)
    • Rewards Ratings: Comparably rates Klaviyo’s compensation an A and perks and benefits an A. (Comparably)
    • Employee Value Signals: Reviews highlight PTO health insurance parental leave office amenities learning support and work-life balance as part of the overall rewards package. (Glassdoor; Comparably)

Bottom line: Klaviyo keeps compensation competitive by combining salary bonus opportunities equity ESPP retirement support benefits and learning resources with a culture that rewards ownership measurable outcomes and long-term impact.

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The Company
Boston MA
2400 Employees
Year Founded: 2012

What We Do

Klaviyo (NYSE: KVYO) is the B2C CRM. Powered by its built-in data platform and AI Klaviyo combines marketing automation analytics and customer service into one unified solution making it easy for businesses to know their customers and grow faster. Klaviyo (CLAY-vee-oh) helps over 183000 brands like Mattel Glossier Daily Harvest and Liquid Death deliver 1:1 experiences at scale improve efficiency and drive revenue.

Why Work With Us

We refer to our employees as ‘Klaviyos’ and we make up a diverse community united around shared values: We’re curious collaborative driven innovative fun and fully ourselves at work. No matter which team you join your work won’t just impact Klaviyo. It’ll help empower our customers and enable creators across the globe to own their destinies.

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Employees engage in a combination of remote and on-site work.

Typical time on-site: 3 days a week
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Date Posted

07/08/2026

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