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Team: Marketing
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Director, Product Marketing based in United States.
This role is designed for a strategic product marketing leader who can transform complex technology into compelling market narratives and growth strategies.
You will lead the evolution of product positioning, messaging, and go-to-market execution across a growing portfolio of solutions.
The position combines executive-level strategy with hands-on leadership in launches, customer insights, competitive intelligence, and adoption initiatives.
You will play a key role in shaping how innovative technologies, including AI-powered capabilities, are understood and adopted by customers.
This opportunity offers the chance to build and scale a product marketing function while partnering closely with Product, Sales, Customer Success, and leadership teams.
You will influence market perception and help drive business growth within a rapidly evolving technology landscape.
Accountabilities:
- Define and own the product marketing strategy, including positioning, messaging, market approach, and go-to-market plans across multiple product lines.
- Build, lead, and develop a high-performing product marketing team while establishing strong standards for strategic thinking, storytelling, and execution.
- Lead go-to-market planning and execution for new products and feature launches, with particular ownership of AI-powered capabilities and adoption strategies.
- Create and refine compelling product narratives, launch materials, messaging frameworks, and content that communicate customer value effectively.
- Develop and maintain competitive intelligence programs, translating market trends and competitor insights into positioning strategies and sales enablement resources.
- Partner closely with Product Management teams to incorporate customer insights, market research, and competitive analysis into product decisions.
- Collaborate with Sales and Customer Success teams to create effective enablement materials, talk tracks, objection handling strategies, and persona-based messaging.
- Represent product marketing at executive and leadership levels, clearly communicating launch strategies, market positioning, and business outcomes.
- Champion the use of AI tools and workflows to improve product marketing efficiency, creativity, and go-to-market processes.
- Act as the internal expert on market perception, customer needs, and opportunities to strengthen product storytelling and differentiation.
- 10+ years of experience in B2B SaaS product marketing, including at least 3+ years leading and building product marketing teams.
- Proven track record of successfully launching new products and features, ideally including AI-powered solutions or capabilities.
- Exceptional writing, storytelling, and communication skills with demonstrated ability to create messaging and content that drives business impact.
- Strong strategic and analytical abilities with the capacity to synthesize complex technical, market, and customer information into clear direction.
- Executive presence with experience presenting to senior leadership teams and/or boards.
- Deep experience in competitive intelligence, market analysis, positioning, and cross-functional go-to-market execution.
- Experience operating in fast-paced, high-growth SaaS environments with evolving priorities and complex challenges.
- Ability to navigate ambiguity, make informed decisions, and drive measurable results.
- Collaborative leadership style with the ability to influence teams across Product, Sales, Marketing, and Customer Success.
- Strong understanding of AI technologies and their impact on product strategy, customer adoption, and marketing workflows.
- Experience with field service, commercial operations, technician-focused solutions, or vertical SaaS industries is a plus.
- Competitive benefits package including medical, dental, and vision coverage.
- Health Savings Account (HSA), Flexible Spending Account (FSA), and dependent care support.
- Company-paid life insurance, short-term disability, and long-term disability coverage.
- Voluntary benefits including supplemental life insurance, critical illness, accident, and pet insurance options.
- 401(k) plan with employer matching contributions and immediate vesting.
- Flexible paid time off policy and company holidays.
- Paid parental leave and paid time off for volunteering.
- Employee reimbursement program supporting wellness, technology, and professional development needs.
- Opportunity to build and lead a strategic function within a growing technology organization.
- Collaborative environment focused on innovation, ownership, and meaningful customer impact.
Requirements:
Benefits:
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