Job Description
Team: Marketing
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Event Marketing Manager (Expression of Interest) based in Canada.
This is a senior, strategic marketing role focused on leading high-impact field and event programs within a fast-scaling B2B technology environment. The position is designed for a professional who can own the full lifecycle of complex event portfolios, from strategy through execution and performance analysis. You will play a key role in shaping how the organization is represented across industry conferences, executive engagements, and proprietary experiences. The role blends creativity, operational rigor, and data-driven decision-making to maximize pipeline and brand impact. You will collaborate closely with sales, product, and executive stakeholders to align events with broader business objectives. This is a highly visible position with significant autonomy and influence over go-to-market success. It is ideal for someone who thrives in dynamic environments and enjoys building scalable, differentiated event programs.
Accountabilities:
- Own and evolve the end-to-end strategy for field and third-party event programs, including conferences, executive roundtables, hospitality experiences, and webinars, ensuring alignment with business and revenue goals.
- Design and continuously optimize the annual events portfolio, identifying high-impact opportunities while phasing out underperforming initiatives.
- Lead full-cycle execution of all events, managing budgets, timelines, vendors, logistics, sponsorships, contracts, and on-site delivery with precision.
- Partner cross-functionally with Sales, Marketing, Product, and Executive Leadership to define priorities, enable pipeline generation, and strengthen customer engagement.
- Negotiate with external partners, conference organizers, and vendors to secure sponsorships, booth presence, and strategic event positioning.
- Develop scalable processes, playbooks, and reporting frameworks to improve execution consistency and operational efficiency.
- Own performance tracking and reporting, using data to evaluate ROI, pipeline influence, engagement, and lead quality to continuously improve outcomes.
- Drive innovation in event formats and experiential marketing, introducing differentiated concepts that strengthen market presence.
- 7–10+ years of experience in event marketing, field marketing, or experiential marketing within B2B SaaS or similar high-growth environments.
- Proven track record of owning and scaling complex multi-channel event portfolios, including large industry conferences and executive-level engagements.
- Strong strategic thinking with the ability to translate business objectives into actionable event strategies and measurable outcomes.
- Excellent project management skills with high attention to detail and ability to manage multiple high-stakes initiatives simultaneously.
- Experience managing budgets, vendor relationships, contracts, and sponsorship negotiations.
- Strong understanding of sales alignment and pipeline generation through event marketing activities.
- Data-driven mindset with experience using performance metrics, dashboards, and reporting tools to guide decision-making.
- Exceptional communication and stakeholder management skills, with the ability to influence across cross-functional and executive teams.
- Ability to thrive in fast-paced, scaling environments with a high level of ownership and accountability.
- Willingness to travel approximately 30%, including occasional international travel.
- Competitive base salary range of $140,000 – $175,000
- Equity package (stock options) as part of total compensation
- Comprehensive benefits and additional perks package
- Flexible work environment supporting remote collaboration
- Opportunity to own and scale a high-impact, executive-visible marketing function
- Exposure to senior leadership and cross-functional strategic initiatives
- Dynamic, fast-paced environment with strong autonomy and ownership.
Requirements
Benefits
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Date Posted
07/03/2026
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