Senior Events Marketing Specialist

• Lead end-to-end execution of marketing events with a primary focus on hospitality events automotive tradeshows and VIP customer advisory boards and summits (virtual and in-person).
• Own event planning and project management including defining objectives target audiences key messages event formats timelines and success metrics.
• Lead Cvent implementation and optimization with cross-functional stakeholders.
• Own relationships with vendors and partners including procurement negotiating and managing contracts deliverables and performance.
• Monitor tasks and project assignments ensuring project schedules are met risks are surfaced early and changes are communicated to stakeholders.
• Collaborate cross-functionally with Brand Sales Product Creative and broader marketing teams to ensure events are aligned to GTM priorities and executed on time and on brand.
• Manage event orders shipments and on-site needs including signage giveaways name badges lanyards and attendee/participant swag ensuring a high-quality attendee experience.
• Design and oversee pre- during- and post-event communication plans including invites reminders on-site guidance follow-up and surveys to maximize registration attendance and engagement.
• Facilitate and secure speaking and sponsorship opportunities partnering with internal stakeholders who own content to shape a compelling on-site presence.
• Own and track annual event and membership budgets for your programs; forecast reconcile expenses and maintain accurate records.
• Identify project and program risks and develop contingency plans to ensure successful execution despite changing conditions.
• Support and improve event marketing operations including processes for survey sends list pulls invite sends registration workflows and lead handoff.
• Prepare and present event performance reports (e.g. attendance engagement lead quality pipeline impact ROI) with clear insights and recommendations for optimization.
• Contribute to event best practices and playbooks helping to evolve how we plan execute measure and scale events over time.

• 6+ years of B2B marketing event management experience (automotive technology or SaaS experience preferred) including high-touch hospitality events or VIP programs.
• Proven track record owning execution for complex multi-stakeholder events and tradeshows from brief and planning through on-site presence and post-event analysis.
• Demonstrate strong business and financial acumen can connect event strategy to revenue customer health and broader company strategy with minimal oversight.
• Excellent project management and communication skills with the ability to manage multiple events and priorities simultaneously.
• Experience influencing and leading cross-functional teams (including senior stakeholders) to drive alignment and successful outcomes.
• Experience managing relationships with external vendors and membership organizations including negotiation and performance management.
• Experience managing budgets and delivering program events to meet or beat budget expectations.
• Comfort with event performance measurement including defining KPIs pulling data and analyzing results in order to raise insights and recommendations.
• Curious and comfortable experimenting with AI-powered tools to optimize planning communications reporting and other event workflows.
• Familiarity with Google Workspace and event management platforms.
• Experience with Salesforce and hands-on Cvent implementation and optimization is a plus.

What We Do

Headquartered in Boston Massachusetts CarGurus is the #1 visited digital auto platform in the U.S. for shopping buying and selling new and used vehicles and an award-winning place to work. We give drivers and dealers the confidence to buy or sell cars exactly how they want: online in-person or a combination of both. Our culture fosters kindness collaboration and innovation while empowering Gurus with opportunities and resources to fuel their career growth. We aim to give all people—consumers dealers and our employees—the power to reach their destination.

Why Work With Us

Being a top destination for buying and selling vehicles requires collaboration innovation and fresh perspective. So we empower our Gurus with opportunities and support that help them confidently contribute and continuously grow as their authentic selves. Amazing benefits and perks and development programs underscore our commitment to our people.

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