Senior Lead DTC Commercial Planning & Strategy

RESPONSIBILITIES:

Own the commercial planning and forecasting process for the DTC business developing annual quarterly and monthly revenue plans that align cross-functional teams around key growth initiatives and company objectives.

Partner with Growth Marketing Marketing Analytics Finance and Supply Chain leaders to evaluate business performance identify opportunities and prioritize strategic investments that maximize revenue and member growth.

Develop and present business reviews by translating complex quantitative analyses and qualitative insights into compelling data-driven narratives that clearly communicate DTC performance key risks opportunities and strategic recommendations to senior leadership.

Lead the DTC business operating cadence including business reviews forecasting executive updates and performance reporting ensuring leaders have clear visibility into priorities risks and opportunities.

Develop actionable insights through quantitative analysis customer trends and market dynamics to inform commercial strategy pricing promotional planning and go-to-market decisions.

Drive cross-functional initiatives from strategy through execution aligning stakeholders resolving ambiguity and ensuring accountability for key deliverables across multiple teams.

Continuously improve commercial planning processes decision-making frameworks forecasting methodologies and operational tools to increase organizational effectiveness and scalability.

QUALIFICATIONS:

8+ years of experience in strategy commercial planning business operations consulting finance or related functions with meaningful experience supporting high-growth consumer technology or subscription businesses.

Demonstrated ability to develop business strategy while driving operational execution across complex cross-functional organizations.

Exceptional analytical and financial modeling skills with experience using data to influence executive decision-making and prioritize business investments.

Proven experience leading planning processes forecasting business reviews or commercial operating cadences with senior stakeholders.

Strong executive communication and presentation skills with the ability to distill complex analyses into clear recommendations for diverse audiences.

Highly organized with exceptional project management skills and the ability to manage multiple strategic initiatives simultaneously in a fast-paced environment.

Experience influencing cross-functional teams without direct authority building strong partnerships through collaboration credibility and thoughtful leadership.

Strong commitment to embracing and leveraging AI tools in day-to-day tasks ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.

What We Do

At WHOOP we’re on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. Our wearable device and performance optimization platform has been adopted by many of the world's greatest athletes and consumers alike.

Why Work With Us

At WHOOP we’re focused on building an inclusive and equitable team with a strong sense of belonging for everyone—increasing representation in every way as our team grows. We believe that our differences are our source of strength—so much so it’s one of our core values.


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