Senior Lead Product Marketing - Accessories & Apparel

RESPONSIBILITIES:

Lead the end-to-end development of Apparel & Accessories products driving execution from concept through launch readiness in partnership with design engineering and development teams

Introduce and lead early-stage product research and development defining product concepts use cases and business rationale grounded in consumer insights and market opportunities

Partner with Supply Chain to validate product feasibility lead times and cost at defined stages of the product creation process ensuring alignment prior to sourcing commitments

Lead product creation for key external partnerships managing timelines deliverables and cross-functional alignment to deliver high-quality co-developed products

Translate consumer insights market trends and performance data into actionable product briefs and category-level recommendations that inform roadmap and portfolio strategy

Drive product positioning naming and core messaging in collaboration with cross-functional partners to ensure consistency across channels

Partner closely with go-to-market teams to ensure a seamless transition from product readiness to launch execution

QUALIFICATIONS:

7+ years of experience in product marketing product management or a related role within consumer goods apparel or wearable technology

Proven track record of developing physical products and managing them through the full lifecycle from concept through launch

Experience partnering with design and engineering teams to bring physical products from concept to production

Experience leading product development in collaboration with external partners or brands with strong relationship and project management skills

Demonstrated ability to operate autonomously influence cross-functional strategy and drive alignment without direct authority

Strong strategic thinking with the ability to translate insights into clear product direction and actionable briefs

Excellent communication and storytelling skills with experience influencing stakeholders at multiple levels

High attention to detail with the ability to manage multiple complex workstreams simultaneously

Passion for health wellness fitness or performance-driven products preferred

Strong commitment to embracing and leveraging AI tools in day-to-day tasks ensuring AI-assisted work aligns with the same high-quality standards as personal contributions

What We Do

At WHOOP we’re on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. Our wearable device and performance optimization platform has been adopted by many of the world's greatest athletes and consumers alike.

Why Work With Us

At WHOOP we’re focused on building an inclusive and equitable team with a strong sense of belonging for everyone—increasing representation in every way as our team grows. We believe that our differences are our source of strength—so much so it’s one of our core values.


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