Senior Manager, Demand Generation

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Demand Generation based in Canada.

This role offers the opportunity to shape revenue growth strategies for a mission-driven organization using technology to create meaningful social and environmental impact.
You will own the development of demand generation programs that connect innovative solutions with enterprise-level customers across North America.
The position sits at the intersection of marketing, sales, and revenue strategy, combining strategic planning with hands-on campaign execution.
You will build targeted go-to-market initiatives, engage senior decision-makers, and create measurable pipeline opportunities.
Working closely with cross-functional teams, you will influence how the organization communicates its value and strengthens market presence.
This is an ideal opportunity for a B2B marketing leader who thrives in fast-paced environments and enjoys owning strategy, experimentation, and growth outcomes.
You will play a key role in building scalable marketing engines that accelerate business expansion while supporting a purpose-driven mission.

The Senior Manager, Demand Generation will own the strategy, execution, and optimization of revenue-focused marketing programs designed to engage enterprise customers and drive measurable business growth. Key responsibilities include:

• Develop and execute the annual B2B marketing strategy, defining priorities, investment areas, campaign themes, and programs aligned with revenue objectives.
• Build a deep understanding of enterprise buyers, market trends, and customer needs to refine positioning and engagement strategies.
• Partner with revenue leadership to identify market opportunities, growth initiatives, and strategic account priorities.
• Act as a bridge between marketing, sales, partnerships, product marketing, and customer success teams to ensure consistent messaging and alignment.
• Design and execute targeted demand generation campaigns that create awareness, engagement, qualified opportunities, and pipeline growth.
• Build account-based marketing programs using channels such as paid media, email marketing, personalized outreach, and targeted campaigns.
• Leverage buyer intent signals, AI-powered workflows, automation, and marketing technology to improve campaign effectiveness.
• Continuously test, analyze, and optimize programs based on performance data and business priorities.
• Own the organization’s market presence through social media strategy, executive thought leadership, content promotion, and audience growth initiatives.
• Develop content strategies that support the full buyer journey, including awareness, consideration, and sales acceleration.
• Partner with product marketing teams to transform customer insights, industry trends, and product value into compelling stories.
• Create customer success content, ROI-focused case studies, and proof points demonstrating measurable business outcomes.
• Lead event and field marketing strategies, including industry conferences, executive meetings, customer events, and networking programs.
• Ensure marketing initiatives have clear objectives, measurable outcomes, and effective follow-up strategies.
• Define and track key performance metrics connecting marketing activities to pipeline contribution and revenue impact.
• Collaborate with operations teams to improve attribution, reporting, lead management, and funnel visibility.
• Evaluate emerging technologies, AI tools, and automation opportunities to improve marketing efficiency and scalability.
• Promote a culture of experimentation, learning, and continuous improvement.

Requirements

The ideal candidate is a strategic B2B marketing professional with strong demand generation experience, revenue ownership, and the ability to build impactful campaigns targeting enterprise audiences. Required qualifications include:

• 5+ years of experience in B2B demand generation, preferably selling into enterprise grocery, retail, consumer packaged goods (CPG), or similar industries.
• Proven experience owning marketing strategy, channel investments, and campaign performance.
• Strong track record of designing, launching, measuring, and optimizing multi-channel demand generation programs.
• Experience managing account-based marketing strategies and targeted enterprise campaigns.
• Demonstrated ability to develop content, including campaign messaging, email campaigns, event materials, and customer-facing assets.
• Experience leading trade shows, industry events, executive dinners, and field marketing programs.
• Strong understanding of B2B buyer journeys, pipeline generation, and revenue attribution.
• Ability to communicate marketing strategies clearly and effectively to both marketing and sales stakeholders.
• Strong analytical mindset with experience using data to guide decisions and measure impact.
• Proficiency with AI-powered marketing tools and modern B2B marketing technologies.
• Strategic thinker with strong execution skills and ownership mentality.
• Excellent collaboration and stakeholder management skills with the ability to align cross-functional teams.
• Ability to thrive in a fast-growing, evolving environment with changing priorities.

Benefits

• Competitive salary, equity opportunities, and comprehensive benefits package.
• 100% remote work environment with flexibility and autonomy.
• Opportunity to contribute to a mission-driven organization creating positive environmental and social impact.
• Fast-growing company culture with ambitious goals and meaningful challenges.
• Strong opportunities for career development and professional growth.
• Collaborative environment focused on innovation, ownership, and continuous improvement.
• Opportunity to work at the intersection of technology, sustainability, and business transformation.
• Inclusive workplace culture committed to diversity, equity, and belonging.