Senior Manager, Field Marketing

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Manager, Field Marketing in the United States.

This role is focused on driving high-impact, regional field marketing strategies that directly influence pipeline growth and revenue performance in a B2B software environment. You will lead the design and execution of integrated, multi-channel campaigns that connect marketing initiatives with sales priorities across key accounts and territories. The position requires a strong balance of strategic thinking and hands-on execution, with responsibility for aligning closely with regional sales leadership to support business goals. You will also play a key role in shaping account-based marketing (ABM) programs, ensuring messaging consistency and strong market positioning. In this leadership role, you will guide and mentor field marketing team members while optimizing campaign performance through data-driven insights. The environment is fast-paced, collaborative, and highly performance-oriented, with a strong emphasis on measurable pipeline contribution. This is a high-visibility role that sits at the intersection of marketing strategy, demand generation, and sales execution.

• Develop and execute a bi-annual, ABM-driven field marketing strategy focused on accelerating regional pipeline growth and supporting key account priorities
• Design and implement integrated, multi-channel marketing programs including in-person and virtual events, digital campaigns, email, direct mail, and social activation
• Partner closely with regional sales leadership to align marketing initiatives with pipeline goals, territory strategies, and revenue objectives
• Collaborate with cross-functional marketing teams (campaigns, product marketing, and alliances) to ensure cohesive execution and message alignment
• Maintain deep knowledge of product offerings to ensure all field marketing activities reinforce positioning and value propositions
• Lead, mentor, and support field marketing managers and specialists, fostering strong execution and strategic thinking
• Analyze campaign performance and pipeline data to optimize channel mix, improve ROI, and refine ABM strategies
• Manage regional budgets, including forecasting, vendor selection, negotiation, and spend optimization
• Deliver regular performance reporting with actionable insights and recommendations for continuous improvement

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience
• 7+ years of experience in B2B field marketing, demand generation, or regional marketing within a technology or software environment
• Proven experience building and executing regional or account-based marketing strategies that drive pipeline and revenue impact
• Strong understanding of marketing automation tools and CRM systems such as Salesforce and HubSpot or similar platforms
• Experience managing budgets, forecasting spend, and measuring ROI across marketing programs
• Strong communication and presentation skills with experience engaging senior sales and executive stakeholders
• Highly analytical mindset with the ability to interpret data and optimize marketing performance
• Strong organizational and project management skills with the ability to manage multiple priorities
• Self-driven, independent, and comfortable operating in a fast-paced, performance-focused environment
• Experience supporting enterprise or mid-market B2B sales organizations is preferred

Benefits:

• Competitive base salary range of $120,000–$149,750 depending on experience and location
• Variable compensation in addition to base salary
• Comprehensive benefits including medical, dental, vision, and life insurance
• 401(k) retirement savings plan
• Paid vacation time and company holidays
• Professional development and training opportunities
• Remote work flexibility within the United States
• Opportunity to work in a high-impact role closely aligned with revenue and sales strategy
• Collaborative and strong team culture with exposure to enterprise software marketing