Senior Manager, Global Lifecycle Marketing

At G-P, our mission is to break down barriers to global business, enabling opportunities for everyone, everywhere. With remote-first and diverse teams all around the world, our people are the key to achieving this mission. That’s why we trust our Dream Team members with the flexibility and autonomy to do their best and most innovative work, encourage and support their personal growth and career development, and believe in recognition for a job well done.

The work you’ll be a part of here will have a positive impact on people and their work/life possibilities around the world. Our industry-leading SaaS-based Global Employment Platform™ enables our customers to expand and grow into 180+ countries, creating more opportunities for global success – without requiring entity or subsidiary setup. Beyond the power of our platform, we never forget that behind every hire is a human being. And that brings us to you.

Beyond a competitive compensation and benefits package, what we offer to all employees is the clear and simple promise of Opportunity Made Possible. Come expand your skills in new ways and experience the thrill of impacting the way the world works, today and in the future.

About the position:

G-P is looking for a Senior Manager, Global Lifecycle Marketing to lead lifecycle marketing programs that drive engagement, conversion, and lifetime value. This role reports to the Sr. Director of Demand Generation and deeply partners with Regional Demand Generation, Revenue, and other teams across the organization.

What you'll do:

• Set the vision and roadmap for establishing a Global Lifecycle Marketing function from the ground up.
• Own global lifecycle marketing strategy and build customer engagement, retention and growth marketing programs, campaigns and assets for sales and product led GTM motions.
• Design email segmentation and personalization strategies leveraging 1st, 2nd, and 3rd-party data.
• Plan and execute regular communication to our prospect and customer databases.
• Become the subject matter expert on G-P’s customers and their key journeys.
• Collaborate with Brand and Product Marketing to optimize website and self-serve touchpoints.
• Develop email center of excellence in collaboration with Demand Generation and RevOps.
• Measure and optimize lifecycle program performance; update stakeholders on key KPIs.
• Manage the global email calendar in conjunction with Demand Generation.
• Recommend tools to track and optimize the full customer lifecycle.
• Lead and develop a team of lifecycle marketers.

What we're looking for:

• 10-12 years building and executing successful omni channel lifecycle marketing programs.
• Experience marketing to Asia Pacific, Europe, Middle East, and Africa regions.
• E-commerce experience strongly preferred.
• Proficient in marketing automation (HubSpot) and CRM (Salesforce) platforms.
• Strong knowledge of data privacy laws and database marketing best practices.
• Understand customer journeys and how to effectively use them in lifecycle marketing.
• Customer-first mindset with a passion for creating positive and personalized experiences.
• A/B testing experience with a proven track record of success.
• Bias for action.

The annual gross base salary range for this position is $128,000 to $160,000. Actual compensation for this position may vary and will depend on multiple factors including relevant qualifications, experience, education and geographic location. This position is also eligible for an annual bonus dependent on various factors, including and without limitation, individual and company performance in addition to base salary.

G-P values its employees and offers excellent benefits and perks including generous paid parental leave, flexible time off, flexible spending accounts, medical Insurance, dental Insurance, vision Insurance, 401k, and sabbatical after 5 years of service.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.