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We’re Looking For A(n): Senior Manager Lifecycle Marketing & CRM Strategy to scale the lifecycle marketing engine across a portfolio of pet brands this role will own the strategy and performance of evergreen email and SMS lifecycle programs with a focus on improving retention repeat purchase behavior winback replenishment and customer lifetime value.
The role will also lead the CRM strategy by serving as the organization’s subject matter expert in Klaviyo and Attentive supporting cross-functional teams by translating customer data platform capabilities and business needs into scalable CRM solutions.
This is a player-coach role in the near term with the expectation that the role becomes increasingly strategic as the team and function mature.
Location: Remote or Hybrid (El Segundo CA and/or Burbank/North Hollywood CA)
What You’ll Be Doing:
- Lead lifecycle marketing strategy across email and SMS with a focus on retention LTV and winback by communicating clear strategic vision with a team of copywriters
- Build and optimize automated flows (welcome post-purchase replenishment cross-sell winback)
- Define lifecycle stages segmentation frameworks and contact strategy
- Serve as the go-to SME for CRM platform capabilities
- Build and manage flows segments and logic within Klaviyo and Attentive
- Partner with Email Automation Coordinators to execute and scale programs
- Develop audience strategies based on behavior lifecycle stage and purchase data
- Lead A/B and multivariate testing to improve engagement and conversion
- Ensure high standards of QA across all lifecycle programs
- Provide email and sms sale projections by SKU to supply chain team
- Provide marketers with recommendations on who to target what products to feature how often to message and other key metrics.
- Support major campaign moments (e.g. Black Friday Memorial Day) through better segmentation and targeting
- Measure the impact of lifecycle-driven insights on campaign performance
- Partner with Acquisition CX Data and Retail teams to build CRM-driven experiences (e.g. quizzes onboarding flows)
- Translate business needs into scalable lifecycle solutions using customer data and automation tool
Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):
- 8+ years in lifecycle marketing CRM or retention-focused roles
- Deep hands-on experience with Klaviyo and Attentive
- Strong analytical skills and experience turning data into actionable insights
- Expertise in segmentation testing and lifecycle optimization
- Ability to balance strategy with execution in a fast-paced environment
- Strong cross-functional collaboration skills
- Comprehensive healthcare coverage – We cover 100% of premiums for medical dental and vision plans for employee-only plans.
- Annual bonus
- We match up to 3.5% of your 401k contributions ensuring your retirement savings grow alongside your career.
- 6 paid sick and mental health days an Employee Assistance Program free weekly yoga and meditation classes and additional mental health benefits because we take a holistic approach to your well-being.
- Invest in your future with our Employee Stock Ownership Plan where company contributions fund your retirement plan with company stock. Learn more.
- Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
- Professional development opportunities with mentorship continuous learning programs and performance-based pay increases empowering you to progress and excel in your career.
- Through our charity sponsorships you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.
- Potential for quarterly KPI bonuses.
The base salary range is $104000-$130000 plus bonus potential.
The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.
Salary is based on a wide range of factors that include relevant experience knowledge skills other job-related qualifications and geographical location.
We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.
A Note to Recruiting Agencies: At Golden Pet Brands we handle all hiring through our internal Talent Acquisition team. Occasionally we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Pet Brands will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this we won’t pay any fees for placements. Thank you for your understanding.
Candidate Safety: The safety of our candidates is our highest priority. When looking for a job please be aware of cyber criminals fake domains and fraudulent job offers. Golden Pet Brands recruiters will only contact applicants from our official company e-mail domain ([email protected]) or through our internal Applicant Tracking System Greenhouse. In addition Golden Pet Brands recruiters will never send you checks or ask you to disclose personal financial details.
Click here to learn more about general internet safety and our hiring practices.
Skills Required
- 8+ years in lifecycle marketing CRM or retention-focused roles
- Deep hands-on experience with Klaviyo and Attentive
- Strong analytical skills and experience turning data into actionable insights
- Expertise in segmentation testing and lifecycle optimization
- Ability to balance strategy with execution in a fast-paced environment
- Strong cross-functional collaboration skills
Golden Pet Brands Compensation & Benefits Highlights
How does Golden Pet Brands ensure its pay and bonus plans are competitive?
Golden Pet Brands ensures base pay and bonuses are competitive by benchmarking pay against Mercer Culpepper and Croner. We conduct annual reviews that combine market data and performance results to ensure employees are compensated equitably. Employees describe pay and bonuses as competitive and performance-driven pointing to consistent annual merit increase and clear bonus criteria.
Golden Pet Brands Insights
What We Do
Golden Pet Brands is leading America’s pet health revolution by making longevity-focused nutrition simple for pet parents and rewarding for pets through product excellence education and storytelling.
Why Work With Us
We’re 100% dedicated to creating and fostering a safe collaborative supportive and creative workplace where everyone has a voice. Our energetic work space offers a fun environment with plenty of opportunity to work as part of a fantastic and uplifting team
Gallery
Golden Pet Brands Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our hybrid policy encourages employees to come to the office to collaborate at least 2 days per week. We provide free lunch for the days employees are onsite. Ultimately we want our employees to perform their best in their preferred capacity.
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