Senior Manager, Marketing Insights

Upwork ($UPWK) is the world's work marketplace. We serve everyone from one-person startups to over 30% of the Fortune 100 with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.
Last year, more than $3.3 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.
The Marketing Insights team at Upwork exists to uncover and amplify the needs of customers - clients and talent, both in the market at large and among those using Upwork. This team is responsible for designing, executing, and sharing quantitative and qualitative research that drives customer-first decisions and strategies across Upwork, building a deep understanding for customers' needs.
We are looking for a Senior Manager to join the team. You'll bring innate curiosity and a customer-obsessed mentality to uncover insights about our customers, brand, and industry, and influence our brand, product marketing and creative output. You will work collaboratively and partner with stakeholders across the organization. This position reports to the Director, Marketing Insights.
Your Responsibilities:

• Define short and long term research priorities by identifying and elevating learning gaps from stakeholder interactions and business knowledge. Contribute to identifying and prioritizing research needs on a quarterly basis.
• Serve as a leader on the Marketing Insights team, working with vendors and junior researchers to provide feedback on methodologies, research materials, and reports.
• Independently plan, design, and execute multiple high impact research projects at one time to meet business needs and appropriately balance speed and rigor in tackling complex problems, delivering high quality work .
• Synthesize data from multiple sources to create a comprehensive and compelling story around complex business issues.
• Employ innovative research practices that are appropriate for our two-sided marketplace and meet the needs of a fast-paced environment.
• Distill research findings into actionable insights, delivering clear and concise reports with recommendations that enable the brand team to make better decisions.
• Manage research vendors and all aspects of projects, including scoping & budgeting, defining research objectives, selecting research methodologies and vendors, reviewing and refining research instruments, managing or executing analysis , and delivering reports with appropriate interpretation and takeaways.
• Provide expertise on research and advocate for our customers' needs.

What it Takes to Catch our Eye:

• Proven experience in market research (Insights Senior Manager, Senior Strategist, Lead Researcher or similar role). Experience in Tech, CPG, Staffing or a 2 sided marketplace preferred.
• Strong background in qualitative and quantitative methods; excellent data and analytical skills.
• Current on traditional and non-traditional/innovative research methods.
• Ability to work in a multifaceted, fast-paced environment and prioritize multiple projects at once while paying close attention to timelines, details, and budget. Ability to own senior-level stakeholder relationships.
• Expertise applying research to drive marketing, product, and sales strategies; demonstrated impact on business results from research findings.
• Experience successfully working with diverse cross-functional teams; able to collaborate with partners and stakeholders, influence leaders, and become a valued business partner.
• Excellent project management, including vendor and agency management.
• Excellent verbal and written communication skills; storyteller who is able to use insights to drive customer understanding and empathy across all levels of an organization.
• Strong critical thinking and high attention to detail.
• Work with a high degree of autonomy.
• Mentor and coach others.

For all remote roles and roles based in California/Washington: The annual base salary for this position ranges from $124,000 - $168,000. Additionally, this position is eligible for the annual bonus plan or sales incentive plan and eligibility to participate in our long term equity incentive program.
Come change how the world works.
At Upwork, you'll shape talent solutions for how the world works today. We are a remote-first organization working together to create exciting remote work opportunities for a global community of professionals. While we have physical offices in San Francisco and Chicago, currently we also support hiring of corporate full-time employees in 19 states in the United States. Please speak with a member of our recruitment team to determine whether you are located in a state in which we are hiring corporate full-time employees.
Our vibrant culture is built on shared values and our mission to create economic opportunities so that people have better lives. We foster amazing teams, put our community first, and have a bias toward action. We encourage everyone to bring their whole selves to work and grow together through development opportunities, mentorship, and employee resource groups. And oh yeah, we've also got amazing benefits - including medical insurance for you and your family, unlimited PTO, 401(k) with matching, 12 weeks of paid parental leave, and a generous Employee Stock Purchase Plan. Check out our Life at Upwork page to learn more about our benefits and the employee experience.
Check out our Life at Upwork page to learn more about the employee experience.
Upwork is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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